KidsCo Rings in 2013 with New Branding and Programming from Corus Entertainment's Toronto Headquarters
TORONTO, Jan. 7, 2013 /CNW/ - Starting January 8, 2013, KidsCo, the international children's television channel, a joint venture owned by NBCUniversal and Corus Entertainment, will be broadcast from Corus Quay in Toronto. From its state-of-the-art facility, the channel will be delivered to over 100 territories in 17 languages. In addition, Corus will also oversee the channel's programming and scheduling as well as collaborating on marketing and on-air promotions. The refreshed on-air look developed by Corus will be complemented by original, new content and a new website.
Hendrik McDermott, Managing Director of KidsCo, "Today's announcement is the culmination of lots of exciting changes for KidsCo, with fresh branding and compelling new programming highlighted by key Nelvana titles. We are thrilled to continue to leverage the strengths of our committed shareholders, with NBCUniversal's global reach and Corus' programming expertise, cutting edge infrastructure and technology."
Doug Murphy, President of Corus Television, added: "We are proud to have the KidsCo brand in our broadcasting portfolio. Corus has a long track record of building kids brands and launching many services successfully in Canada. This partnership not only showcases our expertise in producing and programming, but demonstrates Corus Quay's world class operations."
An expert in kids and family programming, Corus is home to 24 TV channels including top kids' stations YTV, Nickelodeon and Treehouse and is the parent company of Nelvana - a world-leading animation studio and distribution company.
KidsCo recently licensed a slate of fresh content from Nelvana, including Beyblade, Grossology, Rolie Polie Olie, Jacob Two-Two and Babar to further bolster the channel's 2013 schedule. KidsCo has also acquired the rights to widely-acclaimed shows My Place and Shelldon and has commissioned NBCUniversal's Matchbox Pictures to produce Zuzu and the Supernuffs.
About Corus Quay
Corus Quay is a state-of-the-art-media production, broadcast and distribution facility featuring advanced technologies and organization design that sets a new standard for broadcast and content operations throughout the world. The fully integrated digital operation enables Corus to seamlessly collect, transfer and distribute content on multiple platforms including video on demand, broadband, and broadcast giving the Company an unparalleled ability to adapt and react to customer needs and the marketplace. Built for growth, the configuration of the operation allows for up to three times as many services to be delivered from the facility.
About Corus Entertainment
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and 37 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
KidsCo is an international children's television channel for pre-schoolers, children aged 6-10 and families. A joint venture owned by NBCUniversal and Corus Entertainment, KidsCo is available in 17 languages and reaches 15 million subscribers worldwide. KidsCo is distributed to satellite, cable and IPTV platforms across Europe, Asia, Africa and Australia. KidsCo's range of responsible, feel-good and dependable content is also sourced from across the globe. www.kidsco.tv
SOURCE: Corus Entertainment Inc.
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