SYMFONISK collection of WiFi speakers among the hundreds of new products in IKEA's latest Catalogue
BURLINGTON, ON, July 31, 2019 /CNW/ - Today, IKEA Canada announced that the 2020 IKEA Catalogue will be available to view online, and for pick up in IKEA locations across Canada starting August 7, 2019. The release of the annual Catalogue is the time of year when Canadians can expect to see hundreds of new products available at IKEA for the upcoming year.
The most sought after product line launching with this year's Catalogue is SYMFONISK, a collaboration between IKEA and sound experience leader, Sonos. The collection includes two beautifully designed, affordable, high quality WiFi speakers, available in IKEA stores and online starting August 1.
"We're thrilled to take the next step in our home smart journey at IKEA, continuing on with the category of sound," says Mathias Karlsson, Sales Leader of Lighting & Sound, IKEA Canada. "With SYMFONISK, we're able to democratize sound. We've taken what IKEA knows how to do best – design quality home furnishings – and combined that with what Sonos knows how to do best – produce quality sound. Through our combined expertise, we created two beautifully designed products that are also able to produce quality sound, all at an affordable price."
This year's Catalogue also marks the start of a new tradition for IKEA with the introduction of Home Furnishing Festivals. "The arrival of the IKEA Catalogue is the most exciting time of year for our customers," says Kathy Davey, Head of Communication & Interior Design, IKEA Canada. "In today's digitally savvy environment, shopping behaviours have changed and traditional brick and mortar stores are becoming more experiential. Based on this trend, we have developed four large scale launches that will be just as big as the launch of the annual Catalogue. We will celebrate them through Home Furnishing Festivals, which will be in the form of large-scale events for our most loyal customers; our IKEA Family members."
The first Home Furnishing Festival, called IKEA House Party, will take place on August 16, 2019 at all IKEA stores in Canada. Each store will invite IKEA Family members to join the party and celebrate the launch of both the IKEA Catalogue and the new SYMFONISK WiFi speaker collection. More information, including sign-up details, can be found by visiting IKEAFamily.ca/houseparty.
Over the years IKEA has seen that customers are choosing to interact with the Catalogue differently, with more opting to view it through digital channels. This year, instead of delivering copies to people's homes, the Catalogue will be available online at IKEA.ca/Catalogue, with approximately two million copies available in-store for those that would like a print copy. In celebration, the retailer is holding a national contest called Lucky Ticket, running from August 7 - 9, where 14 lucky Canadians will have a chance to win a $5,000 IKEA gift card. Contest details can be found at IKEAFamily.ca/luckyticket.
ABOUT IKEA CANADA
IKEA Group is a leading home furnishing retailer with 357 stores in more than 29 countries worldwide, which are visited by 817 million people every year. IKEA Canada has 14 stores, an eCommerce virtual store, five Pick-up and order points and 17 Collection Points. Last year, IKEA Canada welcomed 30 million visitors to its stores and 104 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low that as many people as possible will be able to afford them. For more information on IKEA Canada, please visit www.IKEA.ca.
SOURCE IKEA Canada
For further information: Alicia Carroll, Commercial Public Relations Manager, IKEA Canada, [email protected]