Hyundai Retains Leading Position in Initial Quality

Hyundai brand achieves fourth-place standing for two consecutive years as Accent, Elantra, Tucson, Santa Fe XL win or lead their segments in 2015 J.D. Power U.S. Initial Quality Study

MARKHAM, ON, June 17, 2015 /CNW/ - Hyundai ranked fourth among all brands in the J.D. Power 2015 U.S. Initial Quality StudySM (IQS) as the 2015 Tucson was awarded for the highest initial quality in the small SUV segment and the 2015 Accent earned the highest honor in the small-car segment for the second year in a row.

Now in its 29th consecutive year, IQS is the industry benchmark for new-vehicle quality, measured at 90 days of ownership. According to the study, Tucson and Accent owners reported fewer problems with their vehicles than any other small SUV or small car, respectively.

"Hyundai's consistent presence at the top of this influential industry survey demonstrates how deeply rooted our commitment to quality persists throughout the company," said Don Romano, President and CEO, Hyundai Auto Canada Corp. "Top-tier quality scores requires on-going investment to improve existing models and incredible attention to detail when launching new vehicles onto the market. Hyundai customers expect to receive a quality vehicle and interact with dealership personnel that help them learn and understand its features; our job is to exceed their expectations."

In total, Hyundai had four models ranking in the top two in their segments, including segment awards for Tucson and Accent, and second-place finishes for Elantra and Santa Fe XL. The Hyundai overall score was 95 problems per 100 vehicles, 17 problems fewer than the industry average. This year's results mark the fourth time Hyundai has finished among the top four brands overall.

The 2015 IQS is based on responses from more than 84,000 purchasers and lessees of new 2015 model-year vehicles surveyed after 90 days of ownership. The study is based on a 233-question survey designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.

During the last eleven years, Hyundai Motor Company has invested in a series of quality control initiatives, including a 24-hour, 365-days-a-year Global Quality Situation Room enabling engineers to respond in real-time to diverse quality issues. "Quality Cluster" facilities have been built around the globe to ensure the highest level of quality is integrated at every step in the production process – further promoting the company-wide belief that customer safety and satisfaction is at the core of Hyundai vehicle development.

Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 210 dealerships nationwide. Hyundai is also the first to offer its zero-emissions Tucson Fuel Cell Electric Vehicle to Canadian customers. More information about Hyundai and its vehicles can be found at

SOURCE Hyundai Auto Canada Corp.

Image with caption: "The Hyundai brand ranked fourth for the second consecutive year as the company’s Accent subcompact (pictured) and Tucson compact SUV won their segments in the 2015 J.D. Power U.S. Initial Quality Study. Hyundai has been investing in vehicle quality by setting-up a Global Quality Situation Room with engineers that monitor and fix quality issues in real-time 24 hours per day, 365 days a year. (CNW Group/Hyundai Auto Canada Corp.)". Image available at:

For further information: For interviews or additional information, please contact: Chad Heard, Public Relations Manager, Hyundai Auto Canada Corp., Office: (905) 948-6712, Mobile: (416) 559-9640, Email:; Laurence Myre Leroux, Public Relations Specialist, Hyundai Auto Canada Corp., Office: (905) 948-6837, Mobile: (416) 518-5852, Email:


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