Harvey's named the Official Hamburger of the National Hockey League in Canada
VAUGHAN, ON, April 9, 2024 /CNW/ - Harvey's announced a Canadian partnership today with the National Hockey League (NHL®), naming the Canadian burger brand the Official Hamburger of the NHL in Canada.
This is the second year the two iconic brands are partnering during the Stanley Cup® Playoffs to raise awareness of two Canadian classics – Harvey's burgers and the beautiful game of hockey.
"We're excited to be partnering with the NHL once again during the Stanley Cup Playoffs to position Harvey's as the place for guests to get their favourite game-day meals while cheering on their favourite teams," says Michael Nault, Chief Operating Officer, Harvey's. "This partnership allows us to reach guests across the country, especially as we celebrate 65 years of topping your burger, your way."
"We're delighted to partner with Harvey's, a brand with a strong Canadian heritage that is well-known by Canadians," said Chris Falkiner, NHL Vice President Business Development Solutions. "We are excited to engage our passionate fans and Harvey's customers with creative initiatives across Canada during one of the most thrilling times in our season, the Stanley Cup Playoffs."
To kick off the partnership, Harvey's is launching two exciting initiatives. Between April 8 and May 12, 2024, Harvey's is running a contest where guests can win a trip for two to the 2024 Stanley Cup Final, as well as secondary prizes. To enter, guests can visit a Harvey's restaurant and purchase their favourite item or by ordering on the Harvey's app. To keep the Stanley Cup Playoffs momentum going strong, starting May 13, Harvey's will be launching the Hat Trick Shake – a creamy mix of vanilla, chocolate and strawberry handspun together - made with 100% Canadian dairy and priced at $3 all summer long.
For more information, visit harveys.ca/nhl
Harvey's is an iconic Canadian restaurant chain that has been feeding Canadian families since 1959. Serving delicious flame-grilled burgers made with 100% Canadian beef and topped the way you want them, Harvey's has been a staple in Canadian communities for almost 65 years.
Founded in 1883, Recipe Unlimited Corporation is Canada's largest full-service restaurant company. The Company franchises and/or operates some of the most recognized brands in the country including Swiss Chalet, Harvey's, St-Hubert, The Keg, Montana's, Kelseys, East Side Mario's, New York Fries, Bier Markt, The Landing Group of Restaurants, Original Joe's, State & Main, Elephant & Castle, The Burger's Priest, The Pickle Barrel, Marigolds & Onions, Blanco Cantina, Añejo, Fresh and Ultimate Kitchens.
Recipe's iconic brands have established the organization as a nationally-recognized franchisor of choice. More information about the Company is available at www.recipeunlimited.com.
The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, TNT Sports and NHL Network in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, and Poland; YLE in Finland; Nova in Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League's digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL's social and digital platforms.
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.
NHL, the NHL Shield, and the word mark and image of the Stanley Cup are registered trademarks, and the Stanley Cup Playoffs logo is a trademark of the National Hockey League. © NHL 2024. All Rights Reserved.
SOURCE Harvey's
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