LIVERPOOL, NS, Nov. 7, 2012 /CNW/ - An investment by the Government of Canada in DVL Publishing Inc. will help the publisher increase the readership for its Rural Delivery magazine. This was anounced today by Gerald Keddy, Member of Parliament (South Shore-St. Margaret's), on behalf of the Honourable James Moore, Minister of Canadian Heritage and Official Languages.
Rural Delivery is a farm and country journal founded in 1976 that targets readers who love farming or simply enjoy country life. The funding will help the publisher undertake two promotional campaigns across Canada.
"This year marks the start of the five-year countdown to Canada's 150th birthday in 2017," said Minister Moore. "Our Government is proud to invest in projects that contribute to our collective identity and define who we are as Canadians. On the road to 2017, let us continue to celebrate all of the things that make Canada the united, prosperous and free country we are today."
"DVL Publishing Inc. helps ensure that Canadians can access Canadian content on a number of rural-related subjects," said Mr. Keddy. "Our Government is proud to support magazines that speak to Canadians' interests and passions."
"With assistance through the Canada Periodical Fund, our small, rural-based company, DVL Publishing Inc., has been able to undertake important initiatives," said Dirk van Loon, Editor and Publisher. "These initiatives are designed to strengthen our long-term position in an increasingly tough print media environment."
The Government of Canada has provided funding of $25,000 through the Business Innovation component of the Canada Periodical Fund. The Fund invests in periodicals like this one to help increase the overall health of the Canadian magazine and non-daily newspaper industries. The Business Innovation component encourages innovation to adapt to changing market conditions and contributes to the diversity of content sought by Canadian readers.
(This news release is available on the Internet at www.canadianheritage.gc.ca under Newsroom.)
SOURCE: Canadian Heritage
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