– CTV invites Canadians to "Get into it" with a new campaign that rolls out across on-air, digital, social media, television, radio, and out-of-home advertising in time for the fall season –
To tweet this release: https://bmpr.ca/2Nw6gB2
Check out the fresh new look and feel here.
TORONTO, Sept. 24, 2018 /CNW/ - CTV, Canada's most-watched television network for 17 years running, unveils the next evolution of its brand identity in support of the 2018 Fall Season, which begins today. With a fresh, simplified CTV logo and modernized branding elements, the cross-platform campaign is rolling out now across Canada.
Led by the award-winning Bell Media Agency, the new campaign can now be seen via TV, digital, social media, radio, out-of-home, and cinema elements, bringing the revitalized brand to life as some of the most talked-about fall series begin streaming on CTV media platforms including TV, CTV.ca, and the CTV app.
At the centre of CTV's first major logo and branding refresh since 2011, is the new campaign the theme "GET INTO IT", inviting viewers to engage with and personally invest in the stories found only on CTV.
"While maintaining the essence of our well-known branding, this CTV brand refresh and Fall Season campaign is about having a conversation with Canadians," said Jon Arklay, Senior Vice-President, Bell Media. "The modernized look and feel with simplified logo, all-new brand ID spots, large-scale ad campaign, and more, says loud and clear that whatever you're into, you'll want to get into it on CTV."
The execution brightens and modernizes the brand, embracing a conversational tone to connect with audiences on a more personal level. The revised logo elements have evolved to reflect a more digital language and include more colour, while keeping the focus on CTV's signature red, blue, and green. The often playful and always bold association of CTV's signature colours and shapes aims to heighten the attribution of CTV - Canada's most-watched and most-streamed network - to its vast and exciting array of content.
To view the full release, click here.
For further information: Renee Dupuis-Macht, Bell Media, 416.384.3154, [email protected]