Final weekend will be open until midnight - Last chance to see STAR WARS™ Identities at the Montréal Science Centre

MONTREAL, Sept. 6, 2012 /CNW Telbec/ - There are just 10 days left to see the exhibition that has fascinated thousands of visitors this summer: STAR WARS^™ Identities is at the Montréal Science Centre until Sunday, September 16 only!

Produced by Montréal's own X3 Productions (gsmprjct°, L'Équipe Spectra and Bleublancrouge) for Lucasfilm Ltd, the one-of-a-kind and highly interactive STAR WARS Identities exhibition will soon be leaving the city to travel to the four corners of the globe, from Edmonton to Europe, Asia-Pacific Rim and Latin America, over the next six years.

STAR WARS Identities is extremely popular still, and demand for tickets is very high, so in order to give as many people as possible the chance to experience this exceptional adventure before it leaves, the exhibition hours will be extended until midnight for the final weekend: Thursday, September 13, Friday, September 14, and Saturday, September 15. STAR WARS Identities will officially close his doors in Montreal on Sunday, September 16, at 6 pm.

STAR WARS Identities

In addition to offering an impressive collection of some 200 objects from the Lucasfilm Archives, STAR WARS Identities is a highly interactive, character-driven adventure into the fascinating subject of human identity, based on the latest scientific research. As they travel through the Star Wars universe, visitors will rediscover their favorite characters in a whole new light. They will also develop a better understanding of their own complex identity. And through the magic of cutting-edge multimedia, they will be able to create their very own Star Wars character by combining elements of their own identity with those of their favourite fictional characters. They can later share these unique identities with friends and family via social media.

A scientifically solid exhibition

STAR WARS Identities explores the science and study of human identity through the lives of the Star Wars characters (as well as our own) and is divided into three major themes  within the exhibition: the characters' origins, the influences that shaped them, and the personal choices that altered their lives.

The Montréal Science Centre is proud to have helped develop the exhibition's scientific content with an advisory committee composed of experts from a variety of scientific fields including psychology, neuropsychology and genetics.

Critics are unanimous: this is a highly successful exhibition, with a wealth of unusual and exciting content.

Information and box office
Due to overwhelming demand, it is highly recommended to reserve in advance.
For complete schedule and box office information, visit www.montrealsciencecentre.com or call 514-496-4724 or 877-496-4724. Visitors can begin their adventure in the world of identity at: starwarsidentites.com.

About X3 Productions

X3 Productions consists of three reputed Montreal-based creative companies who have joined forces and combined their extensive expertise in order to offer turnkey project solutions that reflect the challenges faced by museums around the world. Established as pioneers and major players in the field of exhibit design and production for over 50 years, gsmprjct° (gsmprjct.com) is a collective of four integrated teams behind the creation of many exhibitions for a variety of world-class museums. As Canada's leading cultural organization, L'Équipe Spectra (equipespectra.ca), is best known for its creation of world-class cultural projects reaching an educated clientele such as the Festival International de Jazz de Montréal. Bleublancrouge (bleublancrouge.ca) has been voted one of Canada's best creative agencies every year since 2008 by developing local, national and international integrated communications campaigns that have garnered worldwide acclaim. X3 Productions is committed to redefining the modern museum experience by developing and promoting interactive blockbuster touring museum exhibitions. With a focus on creating innovative concepts, gathering unique collections and developing content driven experiences, X3 aims to provide a new kind of museum experience, one that engages, educates and entertains visitors in innovative ways. For more information, visit x3productions.ca.

About Star Wars

The May 25, 1977 theatrical debut of Star Wars - on a scant 32 screens across America - was destined to change the face of cinema forever. An instant classic and an unparalleled box office success, the rousing "space opera" was equal parts fairy tale, western, 1930s serial and special effects extravaganza, with roots in mythologies from cultures around the world. From the mind of visionary writer/director George Lucas, the epic space fantasy introduced the mystical Force into the cultural vocabulary, as well as iconic characters such as evil Darth Vader, idealistic Luke Skywalker, feisty Princess Leia, lovable scoundrel Han Solo and wise Obi-Wan Kenobi. Since its 1977 debut, Star Wars has continued to grow, its lush narrative expanding from modest beginnings into an epic, six-film Saga chronicling the fall and redemption of The Chosen One, Anakin Skywalker.

About Lucasfilm Ltd.

Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion-picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC; Lucas Licensing, which manages the global merchandising activities for Lucasfilm's entertainment properties; and Lucasfilm Animation, which is currently producing Star Wars: The Clone Wars, a CG-animated half-hour television series produced jointly with the latest addition to the Lucas family, Lucasfilm Singapore. Additionally, Lucas Online creates Internet-based content for Lucasfilm's entertainment properties and businesses. Lucasfilm's motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm's television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, California.

About the Montréal Science Centre

Since its inauguration on May 1, 2000, the Montréal Science Centre has attracted over 7 million visitors, presented over 40 exhibitions, screened more than 70 IMAX^®TELUS movies, and organized numerous theme weeks in synergy with the Centre's major issues and concerns. The first institution dedicated to scientific culture in Quebec, the Montréal Science Centre is recognized across the province for its major contributions to science and technology.

Lucasfilm, the Lucasfilm logo, STAR WARS^TM and all related characters, names and indicia are trademarks of & copyright © Lucasfilm Ltd.  All rights reserved.

Proud partners of the Montreal Science Center: Telus and Hydro-Québec

SOURCE: MONTREAL SCIENCE CENTRE

For further information:

Source:  Old Port of Montréal Corporation, manager of the Quays of the Old port and of the Montreal Science Center

Information :

Sophie Desbiens, Communications Manager, X3 Productions - 514 525-7732 ext. 5643; [email protected]

Chloé Rossi, Publicist, Roy Turner - 514-844-9678; [email protected]