Major Annual Holiday Campaigns Currently Underway Across Canada
TORONTO, Dec. 10 /CNW/ - After tallying the combined results of its fiscal 2009 fundraising initiatives, Corus Entertainment is pleased to announce that its 52 radio stations raised the equivalent of more than $21 million for hundreds of charities and non-profit organizations nationwide.
Through air time support, gift-in-kind services, local fundraising assistance and cash donations, Corus Radio, its employees and listeners played an integral role in raising awareness and providing assistance to local organizations in Canadian communities. With its group of 52 stations and reach of approximately eight million listeners, Corus Radio continued its commitment to support long-standing charitable partnerships, as well as newer initiatives that provide much needed assistance to well-deserving organizations.
"By leveraging the power of our broadcasting assets to assist local organizations, charities and people in need, Corus Entertainment is proud of the positive impact that our radio stations have made in the communities in which we work and live," said John Cassaday, President and CEO, Corus Entertainment. "Despite a tough economy this year, we increased our support and contributions by $2 million over last year. We applaud the exceptional efforts of our radio staff in achieving these outstanding results."
Although active and committed in Canadian communities throughout the year, many of Corus Radio's core fundraising efforts are centred around children and families leading up to and during the holiday season. Here are a few of the campaigns Corus Radio stations across the country are actively involved in this season:
CKNW Orphans' Fund - Established by radio station CKNW in 1945, the CKNW Orphans' Fund is dedicated to promoting the health and welfare of physically, mentally challenged and disadvantaged children in B.C. communities. Its biggest fundraiser is their annual CKNW Orphans' Fund Pledge Day, which took place on December 4 and raised approximately $1.3 million.
For more on this and other planned events, visit www.cknw.com/orphans/index.aspx.
630 CHED's Santas Anonymous - Every year, 630 CHED's Santas Anonymous campaigns for toy and monetary donations to ensure that children in need do not go without a Christmas gift during the holiday season. Since 1955, Santas Anonymous has distributed thousands of toys to Edmonton children and their families. This year's campaign wraps up on December 14 with toy delivery dates taking place on December 19 and 20.
For more information, visit www.santasanonymous.ca.
AM 770 Pledge Day - On December 4, AM 770, in partnership with Westin Hotels, assisted in raising more than $186,000 for the Calgary Children's Foundation during its annual AM 770 Pledge Day. During the 12 hour radiothon, local businesses and listeners pledged their support for the Foundation which assists small, grassroots organizations that provide services to children who are mentally, physically or financially disadvantaged.
For more information, visit www.am770chqr.com/Community/CalgaryChildrensFoundation.aspx.
12 Hours of Christmas Auction - Beginning at 6 a.m. on December 18, Corus Radio Winnipeg stations, CJOB 68, Power 97 and 99.1 Groove FM, will be opening their phone lines for the 12 Hours of Christmas Auction. Each hour, a different gift package is auctioned off with proceeds going to Hunger for Hope, an ongoing campaign to end child hunger in Manitoba. Corus Radio Winnipeg has been recognized by the Manitoba Volunteer Association with a Golden Hand Award for its efforts with Hunger For Hope.
For more information, please visit www.cjob.com/ChristmasAuction/Home.aspx, www.power97.com/ChristmasAuction/Home.aspx or www.groovefm.ca/ChristmasAuction/Home.aspx.
Toys for Tweens Christmas Toy Drive - The New 1031 Fresh FM, in partnership with London City Chrysler and the London Salvation Army, is asking listeners to donate toys for tweens (10 to 14 years of age), an often underserved age group during holiday toy drives. Toys can be dropped off at the London Salvation Army by December 10 for Christmas distribution.
For more information, please visit www.1031freshfm.com/home/FunStuff/FRESHFMCares/tabid/591/Default.aspx.
Comfort & Joy Breakfast - 107.5 DAVE FM morning show co-hosts, Brian West and Gayle O'Brien, will broadcast live from the ballroom at the Cambridge Hotel & Conference Centre on December 18 from 5:30 a.m. to 9 a.m., where listeners are treated to an array of auction items and a full breakfast in exchange for a donation to Women's Crisis Services of Waterloo Region.
For more information, please visit www.davefm.com/home/FunStuff/ComfortJoy/tabid/1578/Default.aspx.
CHML/Y108 Children's Fund - Since 1976, the CHML/Y108 Children's Fund has helped raise more than $4 million and collected thousands of toys which are allocated to local charities in the Greater Hamilton Area. Its annual holiday fundraiser, The Christmas Tree of Hope, kicked off on December 4 with events scheduled until December 21.
For more information, please visit www.900chml.com/ChildrensFund/EventCalendar/Listings.aspx.
Barrie & District Christmas Cheer - On December 19, B101 and FM 93 will join the Barrie O.P.P. Auxiliary Unit and Blacktie Affair Limousine at Walmart on Bayfield Street to collect new, unwrapped toys and non-perishable food donations from 8 a.m. until 5 p.m.
For more information, please visit www.b101fm.com/home/FunStuff/MeetTheStaff/tabid/1022/Default.aspx or www.fm93.ca/home/FunStuff/LiveOnLocation/tabid/1186/Default.aspx.
Derringer's 13 Days of Christmas - For 13 days, ending December 13, John Derringer and the Q107 team will raise awareness and funds for the Canadian Centre for Abuse Awareness (CCAA) and Martin Kruze Memorial Foundation during its annual fundraising initiative, Derringer's 13 Days of Christmas. Together with listener and corporate generosity, Q107 has helped over 200,000 children, women and men whose lives have been affected by abuse. For more information, please visit www.q107.com/DJsandShows/DerringerInTheMorning/13DaysofChristmas.aspx.
Clothes for Kids - For 21 years, the Clothes for Kids campaign has helped provide approximately 41,000 children in the Kingston area with brand new snowsuits for the winter season. During the first week of December, FM96 and Lite 104.3 FM collected more than 2,000 snowsuits and monetary donations that were distributed to less fortunate children in the Kingston area by the Kingston & District Civitan Club and Corus Radio Kingston. For more information, please visit www.lite1043.ca/home/FunStuff/Lite1043Cares/tabid/1514/Default.aspx or
Three Loonies - On December 18, 100.5 KRUZ FM and THE WOLF 101.5 FM will host their ninth annual Three Loonies campaign with a live broadcast outside the Peterborough studios to solicit donations for Kawartha Food Share. For more information, please visit the 100.5 KRUZ FM website at www.kruzfm.ca/home/default.aspx.
In other fundraising updates, Cornwall's Rock 101.9 held its second annual Wall of Hope on October 30 with a 12 hour broadcast that drew hundreds of listeners to a display of 12,000 boxes of Kraft Dinner Crackers that were up for sale. The event raised $35,000 in cash and food donations for Cornwall's Agape Centre. Corus Quebec's radiothon, United for the Kids of Sainte-Justine, enlisted all six Corus stations in Montreal to raise funds for Sainte-Justine UHC Foundation, a leading mother-child university hospital centre. The radiothon took place on November 17 and raised $678,896 for the facility. The Country 105 and Q107 Caring For Kids Radiothon for the Alberta Children's Hospital which historically has taken place in November will now be broadcast in February 2010. Since partnering with the hospital, over $7.75 million has been raised for the facility and in 2007, the radiothon broke a North American record for the most generous donations per listener.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
SOURCE Corus Entertainment Inc.
For further information: For further information: Magda Krpan, Communications Manager, Radio, (416) 530-5146, firstname.lastname@example.org; Lorraine Zarb, Communications Project Manager, (416) 583-2858, email@example.com