TORONTO, Sept. 21, 2015 /CNW/ - Corus Entertainment is pleased to announce that it has signed on Kimberly-Clark and Sunwing Vacations as charter sponsors across its suite of kids and family brands including ABC Spark, Cartoon Network, Disney Channel, TELETOON, Treehouse and YTV. Campaigns are rolling out this fall across the networks and will also be integrated into Corus' kids apps.
"We're excited about the opportunity to partner with Kimberly-Clark and Sunwing Vacations to develop creative, customized campaigns across our networks and digital platforms," says Marilyn Orecchio, Vice President, TV Sales, Client Strategy. "Corus has become the destination for family viewing and reaches more than 90 per cent of moms, making this a great fit for these premium brands."
Earlier this year, Corus conducted an online study with New York-based Feldman Research Lab. The survey polled 1,000 respondents in English Canada with children between the ages of 2-12 and revealed that TV is one of the top three most important activities for families to do together, along with meals and reading. Seventy-seven per cent of those parents associated family viewing with family time, while 84 per cent of parents reported watching TV as an easy and relaxing way to spend time together.
"In a time-starved world, watching television together has increasingly become an important family activity and our advertisers recognize this," added Orecchio.
Campaigns have been customized for each charter sponsor. The integration of Kimberly-Clark's Pull-Ups Training Pants will be supported through an extensive linear and digital campaign across Treehouse, TELETOON, YTV and Disney Channel along with Corus' apps.
The sponsorship includes on-air brand spots, branded billboards and advertorials on Treehousetv.com and WDish.com. Additionally, custom content, including mom-focused television and radio spots, have been created to align Kimberly-Clark with the September launch of Disney Channel and the Disney Junior series featured on it.
Sunwing Vacations charter sponsorship will be featured throughout targeted family viewing programming blocks within ABC Spark, Cartoon Network, Disney Channel, TELETOON, and YTV. Sunwing Vacations branded spots will be integrated into sponsorship billboards, closed captioning and lower thirds.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company that creates, broadcasts and licenses content across a variety of platforms for audiences around the world. The Company's portfolio of multimedia offerings encompasses specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. Corus' brands include ABC Spark, Cartoon Network (Canada), CMT (Canada), Disney Channel (Canada), HBO Canada, Nickelodeon (Canada), OWN: Oprah Winfrey Network (Canada), TELETOON, Treehouse, W Network, YTV, Historia, La chaîne Disney, Séries+, TÉLÉTOON as well as Nelvana, Kids Can Press, Toon Boom and 39 radio stations including CKNW AM 980, Rock 101, Country 105, 630 CHED, Fresh Radio, JUMP! 106.9, Q107 and 102.1 the Edge. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in 80 countries. To keep up with the latest K-C news and to learn more about the Company's 143-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter.
About Sunwing Vacations
Sunwing Vacations offers value-added holiday packages from Canada to the Caribbean, Central America, Mexico, Europe and the U.S.A., with a variety of exclusive holiday collections to suit customers' unique vacation needs. Our travel experts have hand-selected the very best all inclusive resorts to join our Family, Adults, and Luxury collections, and have partnered with several resorts to offer extra perks exclusively to Sunwing customers. All Sunwing Vacations packages include award winning Sunwing Airlines' Champagne Service, which features a complimentary glass of sparkling wine, hot towel service, Hot & Fresh Bistro Meals™ served with a choice of wine at lunch and dinner, and complimentary in-flight entertainment, including first run movies and a generous 20 kg free baggage allowance. For just $50 more per flight segment, travellers can upgrade to Sunwing's Elite Plus service, which features advance seat selection, complimentary headsets, separate check-in at a majority of airports, advance boarding, 30 kg baggage allowance, priority baggage handling, and extra legroom seats. With departures from 33 Canadian gateways to 48 destinations in 21 countries, Sunwing has opened up "sun vacations" beyond Canada's major urban centres. For more information, visit www.sunwing.ca, or follow us on Facebook or Twitter.
SOURCE Corus Entertainment Inc.
For further information: about Corus Entertainment, please contact: Netta Rondinelli, Corus Entertainment, 416.479.6443, [email protected]; Catrina Jaricot, Corus Entertainment, 416.479.6397, [email protected]