Fan-favourite Nelvana characters Max & Ruby, Little Bear, Franklin and
The Berenstain Bears will be featured in the 2015 global launch
SAN FRANCISCO and TORONTO, Nov. 19, 2014 /CNW/ - Corus Entertainment announced today that it has partnered with Fingerprint, the San Francisco-based mobile technology company, to create a mobile entertainment platform for kids aged two to seven. Set to launch globally in 2015, the platform will offer preschoolers a safe, fun and branded environment to enjoy videos, games, music and eBooks featuring their favourite Nelvana characters Max & Ruby, Little Bear, Franklin, The Berenstain Bears and more.
"We're thrilled to partner with Fingerprint to develop our first global digital offering for kids," said Colin Bohm, Vice President, Television, Head of Corus Kids. "Leveraging Fingerprint's expertise to create compelling and fun mobile applications for children will enable our Nelvana brands to be enjoyed by even more kids in multiple languages and territories around the world."
In 2012 and 2014 Corus invested in Fingerprint as part of Corus' strategy to expand into new markets and unlock additional value in Nelvana's rich library of branded content.
"It's been our dream to bring Corus' family of great brands to life on mobile devices," said Nancy MacIntyre, CEO of Fingerprint. "By creating this new platform, families will have peace of mind as they encourage their children to experience favourite brands on the family's personal mobile devices. After all, mobile is where people of all ages are spending their time. Corus will expand its brands via mobile and further grow its fans."
About Fingerprint, Inc.
Fingerprint is a global mobile technology company that powers games and curates play-and-learn content to targeted customers around the world through dedicated mobile networks. The company is growing at a rapid rate as global brands look to efficiently and effectively reach parents and children with highly relevant entertainment, where they are, which today, is nearly all mobile. Industry leaders in mobile technology, edutainment and broadcast and more license Fingerprint's technology platform and content solution. Fingerprint powered networks are also creating new distribution and monetization opportunities for kid-mobile content developers. Fingerprint is funded by leading consumer tech investors including Corus Entertainment and K2MediaLabs. For more information, visit fingerprintplay.com or facebook.com/fingerplay.com.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company that creates, broadcasts and licenses content across a variety of platforms for audiences around the world. The Company's portfolio of multimedia offerings encompasses specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. Corus' brands include YTV, TELETOON, ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), HBO Canada, Historia and Séries+, as well as Nelvana, Kids Can Press, Toon Boom and 39 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Fresh FM London, JUMP! 106.9, Q107 and 102.1 the Edge. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at corusent.com
Follow Corus PR on Twitter @CorusPR
SOURCE: Corus Entertainment Inc.
For further information: Netta Rondinelli, Communications, Corus Entertainment, 416.479.6443, Netta.Rondinelli@corusent.com; Kate Calder, Communications, Corus Entertainment, 416.479.6319, Kate.Calder@corusent.com