Corus Feeds Kids joins forces with Maple Lodge Farms and world-renowned children's entertainers, The Wiggles, to nourish children's bodies and minds
TORONTO, June 12, 2013 /CNW/ - Corus Entertainment Inc. commenced its second annual Corus Feeds Kids Spring Campaign with two new partners on board, Maple Lodge Farms and The Wiggles. These partnerships will raise additional awareness for Corus Feeds Kids and help stock the shelves of local food banks. The Spring Campaign runs from Monday, June 10 to Friday, June 21, 2013.
Maple Lodge Farms, Ontario's largest supplier of locally grown chicken, has chosen Corus Feeds Kids as a principal beneficiary of proceeds raised through the Maple Lodge Farms annual charity golf tournament which will be held on June 13, 2013. Additionally, Maple Lodge Farms has pledged a generous donation of products to local food banks. The Maple Lodge Farms' Special Events Team will be cooking up a variety of their products at select Corus fundraising events throughout the month, as a further show of support.
Renowned children's entertainers, The Wiggles, have selected Corus Feeds Kids as their cause partner during their fall 2013 Taking Off Canadian tour. This collaboration kicked off with an exclusive fundraising event in May at Corus' Toronto facility, Corus Quay, as well as a public service announcement (PSA) featuring their music video, Power Through the Day. The Wiggles have also committed a portion of each ticket sold on the Canadian-leg of their fall tour to local area food banks on behalf of Corus Feeds Kids.
"Corus Feeds Kids is proud to be working with Maple Lodge Farms and The Wiggles to help nourish children's bodies and minds and improve the lives of young Canadians," said John Cassaday, President and Chief Executive Officer, Corus Entertainment. "Together, we are confident that the campaign will garner support and awareness for Canada's local food banks."
"Providing Canadian families with wholesome, nutritious chicken has been the focus of our business for 58 years. Partnering with Corus Feeds Kids was a natural for us because our beliefs are aligned. Through our partnership, we hope to help improve the health and the lives of Canadian children in need," said Fred Marques, Vice President, Business Development and Operations, Maple Lodge Farms.
"The Wiggles have always aimed to entertain children and to nourish their minds and bodies through music. We are pleased to work with Corus Feeds Kids and help alleviate childhood hunger in Canada," said Paul Field, Managing Director, The Wiggles.
The two-week campaign includes Corus Feeds Kids Day on Friday, June 14, 2013, a day dedicated to raising funds for local food banks. On Corus Feeds Kids Day, Corus Radio stations across the country will broadcast live from their local food banks and local campaign partner locations to drive awareness and funds towards alleviating childhood hunger in Canada.
For more information or to make a donation, please visit CorusFeedsKids.com.
About Corus Feeds Kids
Corus Feeds Kids is Corus Entertainment's national philanthropic initiative. Corus' goal is to raise $3 million and contribute 3,000 employee hours in three years to organizations that focus on nourishing children's bodies and minds.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and 37 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
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SOURCE: Corus Entertainment Inc.
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