TORONTO, Nov. 20, 2014 /CNW/ - Corus Entertainment's animation and distribution company Nelvana has appointed Santa Monica-based digital media company Kin Community to manage and optimize its content offerings on YouTube. The partnership will leverage Kin's expertise in the non-linear space to expand Nelvana's global presence on YouTube channels and drive engagement with its key brands, including Max & Ruby, Franklin and Friends, Babar and The Adventures of Badou and The Berenstain Bears.
The agreement follows Corus' recently announced strategic partnership with Kin Community that created Kin Canada. Kin Canada combines Kin Community's Canadian creators and audience with Corus's portfolio of women's TV properties to offer unique cross-platform opportunities to advertising brands in Canada.
"Kin Community is the ideal partner to manage our Nelvana library on Youtube," said Colin Bohm, Vice President, Television, Head of Corus Kids. "Views of Nelvana's brands on YouTube are accelerating quickly, and Kin's world class YouTube analytics and insights ensures that we maximize the revenue potential of this important new digital distribution channel."
"We are thrilled to manage and represent Nelvana content on YouTube," said Co-Founder & CEO Michael Wayne. "Expanding into high-quality family content is an organic progression of our business. Kin's female audience will naturally be drawn to Nelvana's programming."
Kin Community has attracted more than 28 million network subscribers and almost 5 billion lifetime video views. More information can be found at: www.kincommunity.com
As the global leader in women's lifestyle, Kin Community empowers creators around the world to do what they love. Kin brings together the top lifestyle creators to deliver high-quality, female-focused video content across lifestyle verticals including food, health, beauty, parenting, home and entertainment. Kin reaches women in honest and inspiring ways and fosters new online video talent to produce custom content programs with major brand advertisers.
Founded in 2007 and based in Santa Monica, CA, Kin Community is backed by Corus Entertainment, Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners, Atomico and Emil Capital. More can be found at www.kincommunity.com
Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys® and Geminis. Visit the Nelvana website at nelvana.com.
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SOURCE: Corus Entertainment Inc.