Event series will focus on integrated, multi-platform communications skills
TORONTO, Sept. 25, 2015 /CNW/ - The communications evolution has pushed practitioners to leverage PR, advertising, marketing and social tactics in an integrated cross-platform approach; it's no longer simply a change in tools and technology. Communicators recognize and embrace this change, but many still struggle with finding strategies and tactics that will gain them the strongest success.
"It comes down to one thing and that's access," says Michael Pranikoff, Global Director, Emerging Media, PR Newswire. "People have more access to content now at their fingertips at any time of day than at any point in the history of mankind."
"The communications field is changing rapidly and PR people need to keep on top of the latest trends and tools to be sure they're taking advantage of the best opportunities to tell their stories," says Julia Oosterman, Director, Communications, Toronto Central Community Care Accress Centre.
For professionals in communications, PR and marketing working in a new media landscape, this means taking an integrated, transmedia approach to campaigns, leveraging all aspects of communications to gain the greatest advantage.
"Integrating paid media into your campaigns is easier than ever before and yields measurable results, which has a lot of people asking - is organic even worth it anymore?" says Gary Edgar, Managing Director, ruckus Digital. "It's confusing times for anyone working in communications because the digital landscape is complex and disciplines entwined."
CNW's Communications Evolution series is an inspiring, cross-country professional development event featuring speakers drawn from multiple disciplines across communications and marketing. Join us in Toronto on October 1, 2015 to learn how to integrate communications channels for maximum results.
"At CNW we see well integrated campaigns constantly cross our wire," says Nicole Guillot, President and CEO, CNW. "Our Communications Evolution event series provides clients with the tools and confidence to launch great campaigns of their own."
During the event we'll discuss:
- How to better understand and target your audience
- What communicators need to know in the 2015 public relations industry
- Tips for social media success with your paid and organic strategies
Our speakers include:
- Samantha Kemp-Jackson, Toronto Central Community Care Access Centre
- Julia Oosterman, Toronto Central Community Care Access Centre
- Gary Edgar, ruckus Digital
- Michael Pranikoff, PR Newswire
As the landscape continues to evolve, communications professionals will need to find new ways to tell their stories. Download our article New Opportunities to Earn Media & Attention for Your Brand to learn more!
Tweeting about the event? Use hashtag #CNW!
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. www.newswire.ca
SOURCE CNW Group Ltd.
Image with caption: "Julia Oosterman, Director, Communications, Toronto Central Community Care Access Centre, will speak at CNW’'s The Communications Evolution, October 1 in Toronto (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150925_C4530_PHOTO_EN_506781.jpg
Image with caption: "Gary Edgar, Managing Director, ruckus Digital, will speak at CNW’'s The Communications Evolution, October 1 in Toronto (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150925_C4530_PHOTO_EN_506783.jpg
Image with caption: "Samantha Kemp-Jackson, Manager, Communications, Toronto Central Community Care Access Centre, will speak at CNW'’s The Communications Evolution, October 1 in Toronto (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150925_C4530_PHOTO_EN_506785.jpg
Image with caption: "Michael Pranikoff, Global Director, Emerging Media, PR Newswire, will speak at CNW'’s The Communications Evolution, October 1 in Toronto (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150925_C4530_PHOTO_EN_506787.jpg
For further information: Melissa Meyer, Communications Assistant, CNW Group, 416-863-5345, [email protected]