Bridgehouse Asset Managers Launches the Morningstar Managed Investments Program-- Advanced New Offering Features Objective Selection of Third-Party Managers

TORONTO, July 11, 2017 /CNW/ - Bridgehouse Asset Managers (Bridgehouse) launched the Morningstar Managed Investments Program (MMIP) in collaboration with Morningstar Associates Inc. (Morningstar). This set of five risk-targeted portfolios features objectively selected third-party managers of mutual funds, pooled funds and ETFs. No proprietary product is included. The program is supported by investor experience tools, including an Investor Profile Questionnaire (IPQ) and an Investment Policy Statement (IPS) to engage investors in risk assessment and promote product suitability. MMIP and the portfolios are exclusive to the Bridgehouse Independent Platform, which services financial advisors and their clients.

"More than ever, independence and impartiality are critical values for investor suitability and protection: Morningstar is particularly well respected globally for its impartiality," said Bridgehouse President & Chief Operating Officer, Carol Lynde. "Morningstar's objective selection of top third-party managers--with no proprietary product--differentiates the Morningstar Managed Investments Program from other current fund-of-fund programs."

"For these portfolios we are applying Morningstar's Valuation-Driven Asset Allocation methodology that draws on our global research expertise," Michael Keaveney, Head of Investment Management, Canada, Morningstar Associates Inc., said. "Our asset allocation methodology strives to actively manage risk and improve return potential, using ETFs, mutual funds and pooled funds."

Morningstar monitors the portfolios regularly and makes adjustments to achieve targeted portfolio weights aligned with five risk profiles:

"The managed and single-ticket solution features 'disrupt' cumbersome administration, freeing up advisors so they can devote more time on financial planning for their clients," said Lynde. "It's challenging for an advisor to assemble and manage third-party portfolios like these because of the trading, paperwork and point-of-sale duties," Lynde noted. "It's an enormous advisor benefit for Morningstar to manage the portfolios: manager selection, asset allocation, construction, monitoring and rebalancing."

"The investor experience components are designed to promote product suitability and provide an audit trail that dovetails nicely with Know Your Client (KYC) requirements," Lynde added. "The Morningstar-designed Investor Profile Questionnaire covers objectives and time horizons, as well as attitudes towards risk and reward. Investors get a private-client style Investment Policy Statement so they can fully understand their portfolios and have informed discussions with their advisors."

"Morningstar's Investment Management group is a global leader in investment research and investment selection," said Lynde. "Morningstar's Investment Management group fields an 'army' of investment professionals around the globe. Bridgehouse was very deliberate in choosing to collaborate with Morningstar on this new investment offering for Canadian investors and advisors."

About Bridgehouse Asset Managers

Bridgehouse Asset Managers (Bridgehouse), a trade name for Brandes Investment Partners & Co., is the manager of the Bridgehouse Funds. Bridgehouse is a Canadian independent investment platform that offers products and services in alliance with investment companies with institutional roots. Bridgehouse products and services are offered through the financial advisor network to help investors take a long-term view of their individual strategies.

For more about Bridgehouse, visit Connect with Bridgehouse on LinkedIn and Twitter.

About Morningstar Research Inc. and Morningstar, Inc.

Morningstar Research Inc. is a Canadian subsidiary of Chicago-based Morningstar, Inc., a leading provider of independent investment research in North America, Europe, Australia and Asia. The company offers an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors. Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly listed companies, private capital markets, and real-time global market data.

About the Morningstar Investment Management Group

Morningstar Associates Inc. is a member of Morningstar, Inc.'s Investment Management group. That group, which consists of 11 investment advisory subsidiaries of Morningstar, Inc., creates custom investment solutions that combine award-winning research and global resources with proprietary Morningstar, Inc. data. With more than US$200 billion in assets under advisement and management at March 31, 2017, the Morningstar Investment Management group provides comprehensive retirement, investment advisory and portfolio management services for financial institutions, plan sponsors and financial advisors around the world.

Morningstar Associates Inc. is a wholly owned subsidiary of Morningstar Canada Group Inc. For more information about Morningstar, visit

Bridgehouse Funds are available through registered dealers only and not through Bridgehouse. Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated.

This news release is for information purposes only.

SOURCE Bridgehouse Asset Managers

For further information: Media Contacts: Elizabeth Hoyle, Chief Marketing Officer, Bridgehouse Asset Managers, 416.306.5670,; Janice Mandel, President, String Communications, 647.300.3853,


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