Team HQ is Boston Pizza's way of supporting teams in communities across Canada with a fully digital loyalty program
MISSISSAUGA, ON, May 9, 2017 /CNW/ - Boston Pizza, Canada's largest casual dining restaurant chain, is reaffirming its position as the place for sports teams with the launch of Team HQ – a fully digital program that helps teams score free food at Boston Pizza. Available now in Ontario and Saskatchewan, ahead of a national rollout later this year, Team HQ makes Boston Pizza the perfect place for teams to celebrate after the game with its sharable food, beers on tap and lots of TVs to watch the pros play.
"Whether talking strategy or just extending the good times, the postgame get together is just as important as the game itself," says James Kawalecki, Director of Marketing, Boston Pizza International. "Team HQ is our way to give back and make the postgame even more rewarding. Through our testing and research, we found that our guests love the ability to track their food credits and compete for status with their teammates – conveniently from either their mobile device or computer."
In addition to earning a 10 per cent food credit on all purchases, the new digital program enables teams to win badges, compete against other teams and earn credit when ordering at any Boston Pizza coast-to-coast, once the program is rolled out nationally. Guests are eligible to earn rewards for their team on all in-restaurant and online food purchases by submitting the code at the bottom of eligible Boston Pizza receipts to their MyBP account.
To get started, team captains can learn more about the program at bostonpizza.com/teamhq and register their team by visiting their local Boston Pizza.
About Boston Pizza:
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 380 restaurants in Canada and more than $1 billion in annual sales. Boston Pizza serves more than 40 million guests each year and has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit www.bostonpizza.com.
SOURCE Boston Pizza International Inc.
For further information: Alexandra Cygal, Senior Director of Communications, Boston Pizza International, 905-848-2700, firstname.lastname@example.org; Brodie Thompson, High Road for Boston Pizza International, 416-644-2277, Brodie.Thompson@highroad.com