BOSTON PIZZA COMBATS HOLIDAY FOOD FATIGUE WITH PIZZA GRAVY
New survey reveals Canadians love gravy, but are looking for a flavour upgrade
TORONTO, Nov. 25, 2025 /CNW/ - Every holiday season, Canadians return to a festive feast that feels both overdone and tiredly predictable. Today, Boston Pizza launches Pizza Gravy, rescuing taste buds from turkey déjà vu and reviving the holiday table. Pizza Gravy is a bold new pantry staple that combines the rich, savoury goodness of gravy with the unmistakable flavour of BP pizza sauce. It's everything Canadians need to save their holiday dinners - because not everyone loves holiday food, but everyone sure loves pizza.
According to new national survey results, holiday food fatigue is real, and it's hitting Canadians hard. While 67% of Canadians crown gravy the true star of their holiday meal, three in five are looking to make room for fresh flavours. The classics may stick around, but Canadians are craving something new, and Pizza Gravy is here to shake things up.
"Canadians clearly love their gravy, but we think they love pizza more," says Niels van Oyen, Director of Marketing at Boston Pizza International. "And that's where Boston Pizza thought - why not give them both: a gravy that makes your holiday feast taste more like your favourite slice. It's unique and a little unexpected, just like the conversation starter your uncle drops at the dinner table during the holidays."
Pizza Gravy is a bold, delicious twist on festive comfort food, made to revive your leftovers, spark dinner table debates, and give the holidays a flavour upgrade from coast to coast. It's the Holi-Break Canadians (and their taste buds) didn't know they needed, but certainly deserve.
Pizza Gravy will be available this holiday season starting November 27th for $9.99 (plus tax and shipping) at www.pizzagravy.ca, while supplies last. A portion of proceeds from each jar will support Food Banks Canada, making this a delicious way to give back, all while dodging another dry turkey.
About Boston Pizza
Boston Pizza is the premier casual dining brand in Canada. The first Boston Pizza restaurant opened in Edmonton, Alberta in 1964 and over 60 years later Boston Pizza proudly remains a 100% Canadian company serving communities from coast-to-coast-to-coast. It boasts a vast network of local franchise owners who collectively operate the largest number of dining rooms, sports bars, and patios across the nation, complemented by robust takeout and delivery services. Boston Pizza International Inc. has been recognized as a Franchisees' Choice Designation winner and a Platinum Member of Canada's 50 Best Managed Companies for many years, and has received awards from Great Place To Work in the categories of Best Workplaces: in Canada – 100-999 Employees, in British Columbia, in Retail & Hospitality, for Mental Wellness, for Women, for Giving Back, and with Most Trusted Executive Teams.
Methodology
This survey was undertaken by The Harris Poll Canada. It ran overnight on November 11th, 2025, with 1,360 randomly selected Canadian adults who plan to take part in a holiday meal this year and are online panellists.
The results have been weighted by age, gender, region, and education (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada.
For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of ±2.7%, 19 times out of 20. Discrepancies in or between totals when compared to the data tables are due to rounding.
SOURCE Boston Pizza International Inc.
For further information: Sophia Ntentes, Heads+Tales Public Relations, [email protected]
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