TORONTO, June 6, 2016 /CNW/ - Bell Media and Videology, a leading software provider for converged TV and video advertising, announced today that Bell Media has selected Videology's programmatic TV technology to bring greater efficiencies and holistic planning capabilities to Bell Media's entire TV and digital video inventory portfolio.
Following a three-month assessment period, the two companies are beginning a multi-phase integration with Phase One expected to launch in Q3 of this year.
"As device proliferation and content consumption patterns continue to evolve, the need for advanced TV capabilities has become increasingly apparent for the broadcast ecosystem," said Stuart Garvie, President, Bell Media Sales. "TV remains the single strongest avenue for driving results at scale, and we are working to maintain that leading position, with a strategy that reflects the new consumer journey, regardless of platform or device. Videology's video-first approach and established relationships throughout North America and EMEA made them the obvious choice to be our strategic partner."
Through the proposed partnership, Bell Media will benefit from enhanced audience targeting capabilities through the use of first and third party data. The technology provides the ability to execute single campaigns across multiple devices and inventory channels holistically.
Videology's proprietary optimal-allocation technology will look at Bell Media's entire pool of available inventory, forecast data against that inventory over time, and ensure the right ads are served to the best user at the right time to drive ROI and maximize yield. Advertisers benefit from more efficient campaigns and consumers benefit from tools that ensure ads are relevant to their interests and are shown with a controlled frequency across all of their devices.
"We're ecstatic to announce Bell Media's selection of Videology's programmatic technology and we look forward to Bell Media as our newest licensing partner," said Rhys McLachlan, Head of Global TV Strategies, Videology. "Progressive broadcasters like Bell Media are becoming increasingly aware of the role sophisticated technology plays in improving their own business while also driving better ROI for their brand advertising partners. We look forward to working with Bell Media to bring new innovations to the Canadian marketplace."
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 34 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, Discovery GO, TMN GO, and TSN GO; operates multi-channel network Much Digital Studios; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media