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TORONTO, Dec. 14, 2015 /CNW/ - Bell Media announced today that it has subscribed to TouchPoints, the newly launched media consumption study from Ipsos Canada. TouchPoints is the only syndicated consumer insights and cross-platform research product allowing its users to create better-informed integrated communications strategies and execution. The partnership allows Bell Media to provide clients with a greater understanding of how audiences are consuming any and all media at different times of the day across all platforms.
"TouchPoints Canada will bring us one step closer to really understanding a consumer's journey from brand awareness to consumption," said Mark Finney, Vice-President, Strategic Sales, Bell Media. "We are excited to access the TouchPoints data. More than any other media company, we have the widest range of leading properties that reach every target audience across multiple platforms."
As a result of the partnership, Bell Media is able to provide clients with a clear view of cross-platform consumer usage and its combined effect. TouchPoints allows for a better understanding of the everyday life of consumers, how all media fits into their lives every day of the week, the contribution each media makes to a campaign, and a more complete understanding of the synergy between media brands and channels.
"Having a better insight to our audiences' usage across platforms will allow us to make better media recommendations and will help our clients plan better, more efficient campaigns with Bell Media," said Finney.
The survey consists of a seven-day electronic diary that requires respondents to record activities and media consumption in half-hour time periods, an online self-completion questionnaire about lifestyle and general media habits, along with the passive capture of respondents' behaviours as measured through their digital devices.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 10,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media