- Optimedia's annual study ranks TV show performance on TV, computers, smart phones and tablets -
- CTV's AMERICAN IDOL is highest ranking program on four screens -
- CTV's THE X FACTOR is #1 new program; ONCE UPON A TIME #1 new scripted series -
- CTV more than doubles the video views of its closest competitor with 143% growth -
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TORONTO, May 28, 2012 /CNW/ - CTV programs are among the highest ranking television series in new report measuring cross-platform audience delivery, social engagement, and advocacy of television programs. With tools evaluating delivery, involvement, and advocacy, Optimedia's Content Power Ratings 5.0 ranks TV shows across four screens, including television, computers, smart phones, and tablets. In the U.S. study, Bell Media programs accounted for seven of the Top 10 TV programs in the Content Power Ratings ranking.
Among the findings:
- AMERICAN IDOL (#1) led the charts for the fifth year in a row.
- THE X FACTOR (#4) and THE VOICE (#12) are the top new programs on the chart.
- Canada's two most-watched comedies ranked among the Power Ratings Top 10: TWO AND A HALF MEN (#6) and THE BIG BANG THEORY (#10)
- ONCE UPON A TIME (#24) is the highest-ranking new scripted series.
- The Comedy Network's SOUTH PARK (#5) and MTV's JERSEY SHORE (#8) were the top specialty performers
- Three competition series made the Top 10, including DANCING WITH THE STARS (#3)
Content Power Ratings 5.0 Top 10 Primetime Shows
|3.||DANCING WITH THE STARS||CTV|
|4.||THE X FACTOR||CTV|
|5.||SOUTH PARK||The Comedy Network|
|6.||TWO AND A HALF MEN||CTV Two|
|10.||THE BIG BANG THEORY||CTV|
In Canada, CTV continues to lead its competitors with unique video viewers averaging 1.68 million each month this past broadcast season. CTV delivers more than double the video views to its audience than its closest competitor and is up 143% from the previous year. Always with a focus on keeping audiences engaged, CTV saw 113% growth year-over-year in minutes of video watched per viewer.*
About Content Power Ratings
Optimedia's Content Power Ratings values programs using three key criteria:
- Audience Delivery - including average audience impressions across TV, web and mobile platforms (smart phones and tablets)
- Involvement - overall awareness of, and loyalty to program; including Google search volume, effort made to watch the show, the social media buzz generated within the three-hour window of show airing, and program "check-ins"
- Advocacy - overall level of conversation and PR activity - including press mentions, recommendations and general "buzz," in addition to personal recommendations
Content Power Ratings is assembled using data from the agency's own primary research, as well as from Nielsen Media Research's NTI database, comScore's Media Metrix, Video and Mobile Metrix, Facebook, Klout, Twitalyzer, Nielsen's BuzzMetrics, Google Trends, Dow Jones Factiva, Bluefin Labs, and GetGlue check-ins.
Optimedia is a division of ZenithOptimedia Worldwide, "The ROI Agency." As such, the company is committed to delivering clients the best possible return on their advertising investments. This approach is supported by world leading tools and proprietary research.
SOCIAL MEDIA LINKS:
CTV, Canada's Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada's most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at ctv.ca.
- CTV -
*Source: comScore Video Metrix Sept 2010-March 2012
For further information:
Carolyn Fell, Bell Media, 416.384.2817 or [email protected]