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Baked with love: Baking traditions at Ronald McDonald Houses® inspire new heart-shaped cookies at McDonald's® in Canada Français

RMHC Canada (CNW Group/McDonald's Canada)

News provided by

McDonald's Canada

Oct 02, 2018, 06:00 ET

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A portion of the proceeds from every cookie will support families at Ronald McDonald Houses and Ronald McDonald Family Rooms across the country

TORONTO, Oct. 2, 2018 /CNW/ - Beginning today, McDonald's Canada is giving Canadians another way to support families at Ronald McDonald House Charities® Canada (RMHC®) with their newly launched heart-shaped RMHC Cookies.

For over 30 years, RMHC volunteers and families alike have baked cookies made with love, compassion and care to help create the feeling of being "home away from home" when families can't be home. Countless recipes have been used over the years, and each batch of cookies has meant something special.

McDonald's Canada (CNW Group/McDonald's Canada)
McDonald's Canada (CNW Group/McDonald's Canada)
Mikayla, 8, from Windsor, ON, is staying at the Ronald McDonald House in Toronto while her younger brother undergoes treatment. (CNW Group/McDonald's Canada)
Mikayla, 8, from Windsor, ON, is staying at the Ronald McDonald House in Toronto while her younger brother undergoes treatment. (CNW Group/McDonald's Canada)
The RMHC Cookies were inspired by the baking traditions that take place at the Ronald McDonald Houses and come in three flavours – Chocolate Chunk, Lil’ Gem and a limited-time flavour offering: Chocolate Caramel. (CNW Group/McDonald's Canada)
The RMHC Cookies were inspired by the baking traditions that take place at the Ronald McDonald Houses and come in three flavours – Chocolate Chunk, Lil’ Gem and a limited-time flavour offering: Chocolate Caramel. (CNW Group/McDonald's Canada)
A portion of the proceeds of from every cookie sold at McDonald’s restaurants will support families at Ronald McDonald Houses and Ronald McDonald Family Rooms across the country. (CNW Group/McDonald's Canada)
A portion of the proceeds of from every cookie sold at McDonald’s restaurants will support families at Ronald McDonald Houses and Ronald McDonald Family Rooms across the country. (CNW Group/McDonald's Canada)
McDonald's Canada (CNW Group/McDonald's Canada) Mikayla, 8, from Windsor, ON, is staying at the Ronald McDonald House in Toronto while her younger brother undergoes treatment. (CNW Group/McDonald's Canada) The RMHC Cookies were inspired by the baking traditions that take place at the Ronald McDonald Houses and come in three flavours – Chocolate Chunk, Lil’ Gem and a limited-time flavour offering: Chocolate Caramel. (CNW Group/McDonald's Canada) A portion of the proceeds of from every cookie sold at McDonald’s restaurants will support families at Ronald McDonald Houses and Ronald McDonald Family Rooms across the country. (CNW Group/McDonald's Canada)

After a call went out to RMHC chapters across the country, cookie recipes and stories flooded in. It's these RMHC families, the recipes and the emotional connection they have to cookies that inspired McDonald's Canada to create special cookie recipes for Canadian families to enjoy.

Now available in participating restaurants across the country, a portion of the proceeds from every cookie sold, every day, will go directly to helping over 25,000 families a year stay close while their sick child is being treated at a nearby hospital.

And, later today at the Ronald McDonald Houses in Toronto and Montreal, Canadians will join celebrity pastry chef Anna Olson (Toronto), and former professional football player Étienne Boulay (Montreal), along with RMHC families at special bake-off events to celebrate the launch of the new RMHC Cookies.

QUOTES:

"The RMHC Cookie is shaped like a heart because RMHC is the heart of McDonald's," said Anne Parks, Director of Menu Management, McCafé. "It was very important to us that real RMHC families and volunteers shared the experience of creating this cookie with us, and we're happy to have a new menu item to support them that holds such meaning and is baked with love."

"At RMHC, cookies are a constant gift of warmth and just another way our incredible staff and devoted volunteers help make the Houses feel like home," said Cathy Loblaw, President & CEO, Ronald McDonald House Charities Canada. "The creation of RMHC Cookies was a true labour of love in support of RMHC families, and we're so excited Canadians can now share a RMHC Cookie moment with those they love, while also supporting RMHC."

"Even surrounded by your family at the Ronald McDonald House®, having a sick child in treatment can make you sad and lonely. While I was there, I started doing something I enjoy doing at home—I started baking," said Kris Trafford, a mother from Melanchtan, ON staying at RMHC Toronto. "It became my way of meeting people. It gave me purpose beyond being a mom of a sick child. It was cookie therapy."

Facts:

  • The new RMHC Cookies are available in three flavours including Chocolate Chunk, Lil' Gem, and a LTO flavour Chocolate Caramel.
  • There will be nine different cookie box designs highlighting 13 different RMHC families, with each box featuring two families.
  • The new RMHC Cookies are another way McDonald's guests can support RMHC, in addition to McHappy Day, the Happy Meal where a portion of every sale goes to RMHC, coin boxes at the front counter and now when ordering at restaurant kiosks.
  • Since 1977, the ongoing support of Canadians and McDonald's Canada has made it possible for Ronald McDonald Houses and Ronald McDonald Family Rooms to help more than 362,935 families of sick children.
  • The 15 Ronald McDonald Houses and 16 Family Rooms in Canada give families a caring place to stay while their child is being treated at a nearby hospital and now support over 25,000 families each year.

About McDonald's Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together McDonald's andour franchisees, proudly employ nearly 100,000 people from coast-to-coast and approximately 90 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, beverages and packaging, more than 85 per cent is purchased from over 100 suppliers in Canada.

About Ronald McDonald House Charities® Canada (RMHC® CANADA)
The RMHC network of programs in Canada helps to keep more than 25,000 families close to their sick child and the care they need each year. The 15 Ronald McDonald Houses provide out-of-town families with a home to stay at while their child is being treated at a nearby hospital, while the 16 Ronald McDonald Family Rooms provide a comfortable place for families to rest and recharge, right inside hospitals. Through the Ronald McDonald Care Mobile, basic medical care is available to underserved communities in Alberta.

As our founding and forever partner, and RMHC's largest donor, McDonald's Restaurants of Canada Limited, their franchisees and guests, generously provide crucial support to families from more than 1,800 communities across Canada when their sick or injured child is staying at a nearby hospital. For more information visit www.rmhc.ca.

SOURCE McDonald's Canada

Kristen Hunter, [email protected], 416-446-3371

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McDonald's Canada

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