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MONTREAL, May 22, 2014 /CNW Telbec/ - Astral Out-of-Home, a division of Bell Media, announced today the deployment of 14 new innovative advertising structures in the heart of Montréal's lively Quartier des Spectacles. The installation will be complete by the end of May.
"Astral Out-of-Home is proud of this partnership with the Quartier des Spectacles," said Luc Quétel, President, Astral Out-of-Home. "We've worked hard to ensure our new structures are erected just in time for summer and the excitement of festival season."
The out-of-home advertising columns - eight of which are digital - were custom-created by the renowned designer Michel Dallaire to reflect the unique, modern, and vibrant character of Montréal's Quartier des Spectacles. With the addition of these digital columns, Astral Out-of-Home reinforces its leadership in the digital landscape with a total of 40 faces all located in downtown Montréal.
As a result of a partnership with the Ville-Marie borough, Astral Out-of-Home, and the Quartier des Spectacles Partnership, these new structures give advertisers the opportunity to reach a large number of festival-goers and visitors in a downtown area frequented by 47,000 workers and 45,000 students every day. They will also be used by the city for messages that will contribute directly to promoting Montréal's artistic and cultural vitality.
About Astral Out-of-Home
Astral Out-of-Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with over 9,500 advertising faces strategically located in the markets of Québec, Ontario and British Columbia. Driving innovation in the most dynamic media in the country, Astral Out-of-Home is committed to being at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit bellmedia.ca.
About the Quartier des Spectacles Partnership
For more than a century, Quartier des Spectacles has been Montréal's cultural heart. Today, it is also a hub of economic, urban and cultural development, with many assets that are helping establish Montréal as a leading cultural metropolis. A vibrant creative zone, open to artistic diversity and cultural cross-pollination, the Quartier has something for everyone, from digital arts aficionados to fans of world music. Every month of the year and every hour of the day, Montrealers and visitors converge on its 80 venues, 40 festivals and seven squares and public spaces. Part of a unique urban fabric, the boldly illuminated Quartier des Spectacles is an essential destination for anyone looking for a thrilling cultural experience. For more information, visit quartierdesspectacles.com.
Image with caption: "An Astral Out-of-Home Digital column in the Quartier des Spectacles (CNW Group/Bell Media) (CNW Group/Astral Out-of-Home)". Image available at: http://photos.newswire.ca/images/download/20140522_C9565_PHOTO_EN_40653.jpg
Image with caption: "An Astral Out-of-Home static column in the Quartier des Spectacles (CNW Group/Bell Media) (CNW Group/Astral Out-of-Home)". Image available at: http://photos.newswire.ca/images/download/20140522_C9565_PHOTO_EN_40655.jpg
SOURCE: Astral Out-of-Home
For further information:
Olivier Racette, Bell Media, 514.939.5001, ext. 3193, or
Specialty and trade press
Nathalie Doré, Astral Out-of-Home, 514.529.3204 or