– Astral Out of Home (AOOH) secures advertising rights for both in-terminal and non-terminal concessions at Toronto Pearson –
– With national coverage, AOOH becomes the country's undisputed airport advertising leader with a presence in six Canadian airports, including Canada's Top 3 most-visited –
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TORONTO, July 27, 2016 /CNW Telbec/ - Astral Out of Home (AOOH), a division of Bell Media, announced today it has been awarded the out-of-home advertising contract for Toronto Pearson International Airport (Toronto Pearson). The agreement comes into effect on August 29, 2016 and grants exclusive advertising rights for both in-terminal and non-terminal concessions at Canada's largest and busiest airport with more than 41 million passengers annually.*
The new, long-term deal consolidates the unparalleled leadership of AOOH's new Airports Division, which will now operate in six Canadian airports.
"We are honoured to have been chosen by Toronto Pearson and look forward to working with them to reinvigorate their current advertising program," said Benjamin Mathieu, General Manager, Airports, Astral Out of Home. "Our agreement with Toronto Pearson brings the total number of travelers we reach to 87 million annually and confirms our national leadership in the Canadian airport advertising landscape."
"We are looking forward to our new partnership with Astral Out of Home and a reinvigorated advertising program at Toronto Pearson," said Michael Ross, Director of Commercial Development at the Greater Toronto Airports Authority. "Their proposal exceeded our expectations in terms of innovative media and revenue optimization. We are confident that Toronto Pearson's passengers and the great brands that advertise here will benefit from Astral Out of Home's unparalleled expertise and innovation."
As part of the contract, AOOH will leverage its airport intelligence and digital expertise to deploy media products and create innovative opportunities for advertisers to connect with an affluent clientele, maximizing ad revenue sources for Toronto Pearson. In addition to new advertising opportunities, AOOH will also showcase its AeroTV platform, with new entertainment programming featuring Bell Media content from leading properties like CTV, CTV News, and TSN, among others.
"Executing with a total respect for the traveling experience, our strategically integrated airport media product lines will attract major brands seeking to stand out," continued Mathieu.
AOOH's agreement with Toronto Pearson adds to 2015 agreements with Vancouver International Airport, Ottawa Macdonald-Cartier International Airport, and Halifax Stanfield International Airport, as well as previous contracts awarded for Montréal-Pierre Elliott Trudeau and Québec City Jean Lesage international airports.
*GTAA 2015 operating results report
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About Astral Out of Home
Astral Out of Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with more than 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country's most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
SOURCE Bell Media
Image with caption: "Toronto Pearson International Airport (CNW Group/Bell Media)". Image available at: http://photos.newswire.ca/images/download/20160727_C3074_PHOTO_EN_742807.jpg
For further information: Olivier Racette, Bell Media, 514.939.5001 x3193, or [email protected]