TORONTO, May 13, 2016 /CNW Telbec/ - Astral Out of Home, a division of Bell Media, announced this week the Toronto and Western Canada winners of its CARTE BLANCHE FOR CREATIVES contest. Launched in March, the seventh edition of CARTE BLANCHE set a new record, receiving 341 original pieces of creative from across Canada.
"We are thrilled with the record-breaking number of submissions this year," said Michael Alexandor, Vice-President, Marketing and Innovation, Bell Media Sales. "The quality of the submissions continues to be world-class; the pieces showcase great ideas for the best brands created specifically for Astral Out of Home transit shelters in the Toronto market and large format digital billboards in Western Canada. The creative talent in the industry is remarkable. Thank you to the jury for their tremendous work in selecting the top work. Congratulations to all finalists and to our winners!"
Grand Prize: "Cloudy Vision" – John St. (Bus Shelter)
- Created by Jenny Luong and Martin Stinnissen
- Client: Ministry of Transportation of Ontario
Second Prize: "Theft Coverage" – Ig2 (Bus Shelter)
- Created by Zachary Bautista and Ariel Riske
- Client: Desjardins Insurance
Third Prize: "Convertible Shelter" – Zulu Alpha Kilo (Bus Shelter)
- Created by Andrea Romanelli and Jonathan Taylor
- Client: Audi
Grand Prize: "The Molson Live Beerboard" – Rethink (OOH)
- Created by Sean O'Connor and Melissa Haebe
- Client: Molson Canada
Second Prize: "Anytime" – Rethink (OOH)
- Created by Leia Rogers and Morgan Tierney
- Client: Shomi
Third Prize: "Art Any Time" – One Twenty Three West (OOH)
- Created by Kate Roland and Allison Chambers
- Client: Vancouver Art Gallery
The winning teams will attend the Cannes Lions International Festival of Creativity, while their clients will be offered a $50,000 campaign on the Astral Out of Home network. Winners in the Montréal market will be announced on May 26.
CARTE BLANCHE FOR CREATIVES was conceived and developed by Astral Out of Home in 2010 to support and reward creativity.
About Astral Out of Home
Astral Out of Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with over 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country's the most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
SOURCE Astral Out-of-Home
Image with caption: "Toronto Grand Prize: Cloudy Vision from John St. (CNW Group/Astral Out-of-Home)". Image available at: http://photos.newswire.ca/images/download/20160513_C4501_PHOTO_EN_689851.jpg
Image with caption: "Western Canada Grand Prize: The Molson Live Beerboard from Rethink (CNW Group/Astral Out-of-Home)". Image available at: http://photos.newswire.ca/images/download/20160513_C4501_PHOTO_EN_689849.jpg
For further information: Olivier Racette, Bell Media, 514.939.5001 x3193, or [email protected]