– Bell Media's CraveTVTM kicks off with a bang as four Cravers break the Guinness World
Records record –
– CraveTV now available to Eastlink, TELUS Optik TV, Bell Fibe TV, Bell Satellite TV, and
Bell Aliant FibreOP TV subscribers –
TORONTO, Dec. 12, 2014 /CNW/ - Success! Bell Media's promotional campaign for the launch of its new subscription on-demand video streaming service, CraveTVTM – available now – saw four "Cravers" break the Guinness World Records mark for the Longest Marathon Watching TV. Blake Cronyn, Jasmin Shim, Cam Healy, and Lisa Matlock successfully completed a 91-hour marathon viewing session in a highly visible, fully-functional living space situated at Bell Media headquarters in Toronto earlier today. After starting Monday, Dec. 8 at 1 p.m. ET, the Cravers officially beat the world record at 7:01 a.m. ET this morning, but continued until 8 a.m. ET with another episode of SEINFELD. Earlier this week, Devon Ferguson, a filmmaker from Vancouver, left the CraveTV House after watching almost 44 hours of CraveTV content and Monique Redhead bowed out this morning at 1:02 a.m. ET, after watching 84 hours. @CraveTVCanada is now available on set-top box, apps, and CraveTV.ca for just $4/month. .
In all, the Cravers watched 169 complete episodes of some of CraveTV's best programming, including ORPHAN BLACK, CHEERS, SEX AND THE CITY, and more.
**Media Note** Photography and Craver bios available online at BellMediaPR.ca.
"What better way to launch CraveTV than with a celebration of some of the best TV around?" said Kevin Crull, President, Bell Media. "Congratulations to all the Cravers – you have definitely proven to be true TV lovers."
An official Guinness World Records adjudicator was present this morning when the record was broken. Previously, the record-holder for longest marathon-watching television was Erik Pettersson from Stockholm, Sweden who reached 90 hours earlier this year.
About Guinness World Records:
Guinness World Records (www.guinnessworldrecords.com) is the global authority on record-breaking achievements. First published in 1955, the annual Guinness World Records® book has become one of the biggest-selling copyright titles of all time, selling 120 million copies to date in 22 languages and in more than 100 countries. The internationally renowned brand is now also available across a number of platforms — GWR's global television shows are watched by 250 million viewers annually; digital media and online record-processing services attract more than 50 million visitors a year; and the live events team annually entertains and inspires 1.5 million people around the world. GWR receives more than 1,000 applications each week and has a specialized team of multi-language record managers and adjudicators who travel the globe to verify official record attempts. GWR also has a commercial division (Guinness World Records Corporate) that offers accessible record-breaking business solutions to other organizations and brands.
All you can watch, for $4/month. Created for TV lovers and devoted exclusively to television, CraveTVTM is Canada's premium subscription on-demand video streaming service, providing the most robust lineup of superior television content in the country. From TV's most-acclaimed dramas and beloved comedies to documentaries, music, and factual programming, CraveTV features thousands of hours of premium non-kids TV programming, representing hundreds of unique titles. Designed to complement the traditional television ecosystem, and available to all TV providers, CraveTV is available to Eastlink, TELUS Optik TV, Bell Fibe TV, Bell Satellite TV, and Bell Aliant FibreOP TV subscribers, and is coming soon to Northwestel and other CCSA members. Available through traditional set-top boxes, the service will also be available via mobile apps, the web, game consoles, and smart TVs. CraveTV is from Bell Media, Canada's premier multi-media company with more than a decade of leadership delivering Canada's most-watched and most-acclaimed television programming across the Pay, Specialty, and Network TV landscapes. For more on CraveTV, visit www.CraveTV.ca.
About Bell Media:
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario, Alberta, and British Columbia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services, including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE: Bell Media