Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • Data Privacy
  • Français
  • my CNW 
    • Login
    • Register
  • Client Login 
    • Online Member Centre
    • Next Gen Communications Cloud
    • Cision Communications Cloud®
  • Sign Up
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
Advanced Search
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Canadian Federal Government
      • Canadian Municipal Government
      • Canadian Provincial Government
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

  • Advanced Search
  • Overview
  • Multichannel Amplification
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Hamburger menu
  • Cision Canada
  • Send a Release
  • FR
    • Phone

    • 877-269-7890 from 8 AM - 10 PM ET

    • ALL CONTACT INFO
    • Contact Cision

      877-269-7890
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Overview
  • Multichannel Amplification
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR

A&W Canada and Christine Sinclair inspire Canadians to help beat multiple sclerosis Français


News provided by

A&W Food Services of Canada Inc.

Aug 08, 2019, 08:00 ET

Share this article

Share toX

Share this article

Share toX

On Thursday, August 22nd, $2 from every A&W Teen Burger® sold across Canada will be donated to the MS Society of Canada to help those living with MS

VANCOUVER, Aug. 8, 2019 /CNW/ - A&W Food Services of Canada Inc. has once again teamed up with Christine Sinclair, three-time Olympian and Canadian women's national soccer team captain, to lead the 11th annual Burgers to Beat MS Day on Thursday, August 22nd, when $2 from every Teen Burger® sold across the country will be donated to the MS Society of Canada to help those living with multiple sclerosis (MS).

Continue Reading
A&W Canada and Christine Sinclair inspire Canadians to help beat multiple sclerosis (CNW Group/A&W Food Services of Canada Inc.)
A&W Canada and Christine Sinclair inspire Canadians to help beat multiple sclerosis (CNW Group/A&W Food Services of Canada Inc.)

On Burgers to Beat MS Day, Canadians can eat good and do good by grabbing a Teen Burger® from any A&W restaurant and $2 from each purchase will be donated to the MS Society of Canada. Canadians can also show their support by rounding up their bill on any A&W purchase, giving through in-restaurant donation mugs or donating online at BurgersToBeatMS.ca from now until Thursday, August 22nd.

Burgers to Beat MS Team Captain, Christine Sinclair, holds A&W's annual campaign close to her heart, as her mother, Sandi, was diagnosed with MS more than 30 years ago. In honour of her mother and the other 77,000 Canadians living with MS, Christine is rallying Canadians to come together to help find a way to beat the disease.

"This is my third year as Burgers to Beat MS Team Captain," says Christine Sinclair. "I'm proud to help make a difference for people, like my mom, who are living with MS, and I'm happy to lead the charge on this important fundraiser for the MS Society of Canada."

Leading up to August 22nd, Sinclair will join Susan Senecal, President and CEO, A&W Food Services of Canada Inc. and Pamela Valentine, President and CEO, MS Society of Canada in Vancouver and Toronto to share her impactful story and help spread the word to Canadians that together, our individual small actions help make a big impact.

This year, A&W Canada aims to raise $2 million to bring the campaign fundraising total to more than $15 million raised in support of the MS Society of Canada. Money raised will help the MS Society of Canada to: fund world-class MS research, programs and services, and advocacy efforts that aim to improve the quality of life for Canadians living with and affected by the disease.

On Burgers to Beat MS Day, A&W restaurants across Canada – more than 970 locations – are hosting special Burgers to Beat MS Day activities, such as, A&W Root Beer® float stands, raffles, and sales of limited-edition merchandise. Canadians can show their support for the cause, and help raise awareness by posting on social media using #BurgersToBeatMS and tagging @AWCanada and @MSSocietyCanada.

"We are inspired by Canadians' ongoing commitment to this cause," says Susan Senecal, President and CEO, A&W Food Services of Canada Inc.  "Year after year, A&W's operators, employees and guests come together to support Canadians impacted by MS. It's that strong sense of community built over the years that keeps everyone engaged and motivated to make a real impact."

Canada has one of the highest rates of MS in the world with over 77,000 Canadians living with MS. On average, 11 Canadians are diagnosed with MS every day and women are three times more likely than men to be diagnosed with the disease.

MS is a complex and unpredictable disease that affects each person differently. Common symptoms include: fatigue, dizziness, (muscle) weakness, impaired sensation, vision loss, mood changes, and cognitive impairment. It is the most common neurological disease affecting young adults in Canada. The cause of MS remains a mystery and, as of today, there is no cure, but each day researchers are learning more about what causes the disease and ways to prevent it.

"Our ultimate goal is to create a world free of MS," says Pamela Valentine, President and CEO, MS Society of Canada. "Through the continued generosity of the A&W family and their guests, each year the MS Society of Canada moves closer to this goal, while improving the lives of tens of thousands of Canadians affected by MS. On August 22, join the MS community as we work together to create positive change for a brighter future."

All-Day Teen Burgers
A&W proudly serves burgers all day, every day, and will donate $2 from every Teen Burger® sold on Burgers to Beat MS Day on Thursday, August 22 – from open to close – to the MS Society of Canada. For more information, please visit BurgersToBeatMS.com. Click HERE to find an A&W restaurant near you.

About A&W Food Services of Canada Inc.
A&W Food Services of Canada Inc. is Canada's original and fastest growing quick service burger chain. It's 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger chain with more than 970 locations coast-to-coast. For more information, please visit aw.ca. Find A&W on Instagram, Facebook, Twitter and YouTube. 

About multiple sclerosis and the MS Society of Canada
Canada has one of the highest rates of multiple sclerosis in the world. MS is a chronic, often disabling disease of the central nervous system comprising the brain, spinal cord and optic nerve. It is one of the most common neurological diseases affecting young adults in Canada. Most people with MS are diagnosed between the ages of 20 and 49, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides programs and services to people with MS and their families, advocates for those living with MS, and funds research to help improve the quality of life for people living with MS and to ultimately find a cure for this disease. Please visit mssociety.ca or call 1-800-268-7582 to make a donation or for more information.

Join the conversation and connect with the MS community online. Find the MS Society on Instagram, Facebook and Twitter!

Editor's Note: Your local A&W restaurant, MS Society of Canada chapter and/or other Burgers to Beat MS partners may send you additional details about the campaign.

Christine Sinclair is available for interviews Tuesday, August 20 and Wednesday, August 21.

Susan Senecal, Pamela Valentine and other A&W and MS Society of Canada spokespeople are available for interviews any time.

SOURCE A&W Food Services of Canada Inc.

For more information or to request an interview, please contact: Morgan Andrade, Strategic Objectives, [email protected], C: 416.219.0082; O: 416.366.7735 ext. 283; Jennifer Asselin, MS Society of Canada, [email protected], T: 1.800.268.7582 ext. 3144

Related Links

http://www.aw.ca/

Modal title

Organization Profile

A&W Food Services of Canada Inc.

    Also from this source

  • Three flavour-packed burgers are joining A&W's permanent menu, marking the return of the Masala Veggie Burger

  • A&W Food Services of Canada Inc. Declares Quarterly Cash Dividend

  • Introducing the Steakhouse Teen Burger™, a sweet and smoky twist on A&W's iconic Teen Burger

Contact Cision

  • 866-245-2317
    from 8 AM - 10 PM ET
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media

Products

  • Cision Communications Cloud®
  • Media Monitoring
  • Content Distribution
  • Multimedia Distribution
  • Measurement & Analytics
  • Investor Relations

About

  • About Cision Canada
  • About Cision
  • Media Partners
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud®
  • my CNW

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud
  • my CNW
877-269-7890
from 8 AM - 10 PM ET
  • Terms of Use
  • Information Security Policy
  • Site Map
  • Cookie Settings
  • Accessibility Statement
Copyright © 2025 CNW Group Ltd. All Rights Reserved. A Cision company.