2022 Best New Product Awards reveals health, well-being, and better-for-you-foods are top of mind with Canadians

Canadians have a growing interest in new products; they actively seek products that are new and different

TORONTO, Jan. 27, 2022 /CNW/ - Today, the results of the 19^th annual Best New Product Awards (BNPA) were released together with new research by BrandSpark International on Canadians' shopping habits for consumer products. More than 12,000 Canadians voted on the latest beauty, health, personal care, food, beverage, household, home goods and pet products in 77 categories.

"There are so many new products launched each year, and consumers want to know which ones are really the best and worth purchasing," said Robert Levy, President of BrandSpark. "It is increasingly difficult for brands to break through the clutter and stand out. 65% of Canadians rely on the recommendations of other consumers to choose which products to buy. This is where the Best New Product Awards program comes in. The BNPAs help products stand out from competition and help brands gain an edge in the market by leveraging their win across various channels including traditional, digital, and e-commerce" said Levy.

BrandSpark actively seeks out triers of the products who vote on appeal, repurchase intent and product superiority - the gold standard methodology.  

Key takeaways from this year's BrandSpark Canadian Shopper Study
Interest in new products increased this past year with 73% of household shoppers saying they like trying new products, and 47% reporting they actively look for products that are new and different. 6 in 10 shoppers also say they will pay more for a new product they believe might provide a better experience. 

Most Best New Product Awards winners align with key consumer attitudes and trends:

Great Taste at Home
8 in 10 shoppers agree that taste is the most important factor in their food purchase decisions.
Taste remains the top driver of innovation in Food & Beverage as Canadians continue to enjoy premium treats at home. This trend is exemplified by several of this year's top scoring products: Hershey's Milk Chocolate Almond Stuffed with SKOR bar, Toblerone Ice Cream, and Ferrero Golden Gallery Signature Dark Edition.

Better-For-You Foods
3 in 5 shoppers try to find healthier versions of their favourite indulgent foods rather than eliminating them altogether.
While few Canadians are willing to sacrifice great taste for health, consumers love when taste and better-for-you combines. Examples include Del Monte Strawberry Frozen Fruit Bars, Healthy Crunch Strawberry Chia Jam, and Haagen-Dazs Divine. 

Long-Term Health
7 in 10 Canadians believe that research is constantly leading to better products that can help them manage their long-term health.
New supplements that promote long-term health are resonating with consumers. Jamieson's Turmeric Gummies and Apple Cider Vinegar Gummies are among this year's highest scoring products, as are Webber Naturals Marine Collagen30 Bioelastin Peptides Capsules and Centrum Minis.

Well-Being & Relaxation
2 in 3 Canadians report they look for new products that will make their lives easier.
A heightened focus on well-being continues among Canadians, and comfort is a big part of that. Comfort propelled Endy to big wins for the Endy Sofa and Luxe Foam Pillow, along with The Casper Nova Hybrid Snow Mattress.

Cannabis products were also among the highest scores in this year's program. These products support Canadians' focus on well-being and relaxation– Cannabis-infused products are becoming mainstream with wins from Little Victory Lemonade (Low-Dose THC) and Deep Space Limon Splashdown (High-Dose THC). Other high scoring innovations included Quatreau Passionfruit & Guava (CBD Beverage) and Nuveev Replenishing Face Moisturizer (CBD Skincare - Topicals)

Better Beauty
More than 6 in 10 beauty shoppers believe ongoing innovation continues to provide better beauty products.
Although Canadian consumers still share a lot of face time online, cosmetics & beauty rebounded in the past year, and consumers' appetite for innovation in the segment has grown. Top scoring winners include Burt's Bees Squeezy Tinted Lip Balm, Neutrogena Hydro Boost Hyaluronic Acid Serum, and Revlon ColorStay Satin Ink Lipstick.

Sustainability
37% of consumers say they want to be leaders in reducing their environmental impact.
An important area for innovation in 2022 and beyond will be environmental sustainability. Although only a small portion of mainstream product innovations are led by sustainability, brands are starting to make progress. The average new product in this year's Best New Product Awards program was reported as having more sustainable packaging than typical competitors by 57% of buyers, and as having more sustainable ingredients by 64%.

"We've seen sustainability become increasingly important to consumers. They believe it is manufacturers' responsibility to make their products more sustainable, but they welcome products that are better for the environment as long as the experience doesn't suffer and the price is similar," says Philip Scrutton, VP of Shopper Insights at BrandSpark. "The current movement toward sustainability is just beginning and we expect sustainable innovations to be a big part of the awards in the near future," he adds.

2022 Best New Product Awards Winners

FOOD & BEVERAGE CATEGORIES	PRODUCT
Assorted Boxed Chocolate	Ferrero Golden Gallery Signature Dark Edition
Better-For-You Ice Cream	Haagen-Dazs Divine
Better-For-You Rice Crispy Snack	Smashmallow SmashCrispy Homemade Vanilla
Cannabis Infused Beverages (High Dose THC)	Deep Space Limon Splashdown
Cannabis Infused Beverages (Low Dose THC)	Little Victory Lemonade
CBD Beverage	Quatreau Passion Fruit & Guava
Cheddar Cheese (Block)	Balderson Truffle Cheddar Cheese
Cheese Snack	Cracker Barrel Sweet Combo
Cheese Snack for Kids	Black Diamond Cheestrings Probiotic
Chips	Wendy's Baconator Pringles
Chocolate Bar	HERSHEY'S Milk Chocolate Almond Stuffed with SKOR bar
Flavoured Bread	Stonemill Roasted Garlic and Sea Salt
Flavoured Coffee Creamer	Coffee Mate, Confectionary Range (Turtles, Coffee Crisp, After Eight)
Flavoured Popcorn	Werther's Seed Cluster Caramel Popcorn
Flavoured Sparkling Water	San Pellegrino Momenti
Frozen Fruit Bars	Del Monte Strawberry Frozen Fruit Bars
Frozen Pizza	Delissio Crispy Pan Pizza
Fruit Spread	Healthy Crunch Strawberry Chia Jam
Granola Bars	Healthy Crunch Chocolate Strawberry Granola Bars
Ice Cream	Toblerone Ice Cream
Instant Coffee	Nescafe Rich Intense
K-Cup Coffee	Nescafe Gold Single Serve on demand K-Cups – Espresso
Novelty Chocolate	Grand Ferrero Rocher
Organic Bread	Oroweat Organic 22 Grains & Seeds Thin Sliced Bread
Protein Enhanced Bread	Bon Matin – Miche protéinée
Ready-to-Eat Grocery Store Meal	Longo's Fried Chicken & Cornbread Waffles with Honey Hot Sauce
Seed Butter	Healthy Crunch Salted Caramel Seed Butter
Shredded Cheese	Cracker Barrel Signature Blends
Sliced Cheese	Armstrong Cheese Slices (Mega Marble Thick & Mexican Fiesta)
Specialty Bagels/Rolls	Dempster's Signature Bagels
Sweet Snacks for Kids	Sara Lee Little Bites Party Cake
Whole Bean/Ground Coffee	Lavazza Organic Planet Tierra Ground & Whole Bean
HEALTH & PERSONAL CARE CATEGORIES	PRODUCT
Apple Cider Vinegar Gummies	Jamieson Apple Cider Vinegar Gummies
Battery Powered Toothbrush	Philips One by Sonicare Battery Powered Toothbrush
Capsule Collagen Supplement	Webber Naturals Marine Collagen30 Bioelastin Peptides - Capsules
CBD Skincare (Topicals)	Nuveev Replenishing Face Moisturizer
Conditioner	Shea Moisture Papaya & Neroli All day Frizz Control Conditioner
Energy Supplement	Iron Vegan Balanced Energy – Roasted Coffee
Face Moisturizer	Aveeno Calm & Restore Oat Gel Moisturizer
Facial Cleanser	Burt's Bees Truly Glowing Refreshing Gel Cleanser With Hyaluronic Acid
Greens Supplement	Iron Vegan Superfoods & Greens Pineapple Orange
Multivitamin	Centrum Minis
Powdered Collagen Supplement	Organika Electrolytes + Enhanced Collagen
Protein Powder	Botanica Perfect Protein Vanilla
Shampoo	Shea Moisture Papaya & Neroli All day Frizz Control Shampoo
Stress Relief Supplement	CanPrev Magnesium Stress Release
Toothpaste	Sensodyne Sensitivity & Gum Toothpaste
Turmeric Gummies	Jamieson Turmeric Gummies
Women's Hair Removal	Gillette Venus for Pubic Hair & Skin Razor
BEAUTY CATEGORIES	PRODUCT
Bronzer	Revlon SkinLights Prismatic Bronzer
Eyeshadow	Revlon So Fierce Prismatic Shadows
Hair Colour	L'Oréal Paris Le Color Gloss
Highlighter	Revlon SkinLights Prismatic Highlighter
Hydrating Facial Serum	Neutrogena Hydro Boost Hyaluronic Acid Serum
Lipstick	Revlon ColorStay Satin Ink Lipstick
Makeup Primer	Revlon PhotoReady Rose Glow Primers
Micellar Water	Bioderma Hydrabio H2O Micelle Solution
Nail Polish	Revlon Ultra HD Snap Nail Polish
Night Serum	Neutrogena Hydro Boost Night Pressed Serum
Teeth Whitening Treatment	Colgate Optic White Overnight Whitening Pen
Tinted Lip Balm	Burt's Bees Squeezy Tinted Lip Balm
Vitamin C Serum	it cosmetics Bye Bye Dullness Vitamin C Serum
HOUSEHOLD, PETS & KIDS CATEGORIES	PRODUCT
Cat Food	Meow Mix Tasty Layers
Cough & Cold Relief for Kids	Honibe HoneyPops (Strawberry)
Diapers	Pampers 360 Cruisers
Dog Food	Nature's Recipe Whole Grain Natural Dog Food
Dog Treats	The Chompery Dog Treats - Beef Knee Bones
Fabric Care	Downy Light In-Wash Scent Booster
Liquid Laundry Detergent	Tide Zero Liquid Laundry Detergent, Soft Lavender Scent, 3.4 L, CleanScent Technology
Paper Towel	Sponge Towels Ultra Pro
Single Dose Laundry Detergent	Tide Power PODs Heavy Duty Hygienic Clean Free Laundry Detergent
HOME GOODS CATEGORIES	PRODUCT
Air Fryer	T-fal Easy Fry Grill & Steam 3in1 XXL Air Fryer
Cooling Mattress	The Casper Nova Hybrid Snow Mattress
Knife Set	Zwilling Now S 7-Piece Block
Pillow	The Endy Luxe Foam Pillow
Sofa-in-a-Box	The Endy Sofa

About BrandSpark International
Founded in 2001, BrandSpark International is a boutique research and consulting firm that provides leading organizations with the clear direction they need to optimize brand positioning, ignite brand strategy, understand the evolving omni-channel shopper and prioritize growth initiatives. Best New Product Awards Inc. runs leading consumer-voted awards programs Best New Product Awards and BrandSpark Most Trusted Awards, as well as shopper community  www.ShopperArmy.com, helping brands generate the highest quality & most trusted ratings and reviews.

To see more information on the winners, visit: www.BestNewProductAwards.biz

For further information or interview requests, please contact:

Kim Diamond | Best New Product Awards | [email protected] | 647.213.6931

SOURCE Best New Product Awards Inc.