BrandSpark International announces its 22nd annual 2025 Best New Product Awards winners, recognizing the Best New Food, Beverage, Beauty, Health, Personal Care, Kids, Pet, Household Care, Home Goods, Quick Service Restaurant Menu Items and Services based on a nationwide survey of Canadian consumers

TORONTO, Jan. 21, 2025 /CNW/ - BrandSpark International is excited to announce the winners of the 22nd annual 2025 Best New Product Awards^™, Canada's most trusted consumer-voted awards for new products. This year, over 12,000 Canadians took part in a nationwide survey, rating products across 118 categories. From Food, Beverage, and Beauty to Household Care, Pet, and Kids' products, the winners represent the most innovative and exciting launches that Canadians truly love—chosen by real shoppers who have actually purchased and tried them.

The 2025 Best New Product Awards winners are listed below. To learn more about the program and this year's winners, visit: www.BestNewProductAwards.com.

"With so many choices on store shelves, finding products that truly stand out can be overwhelming. That's where the Best New Product Awards come in," says Kim Diamond, Vice-President of Best New Product Awards Inc. "These Awards spotlight the best in quality, innovation, and value, giving Canadians a trusted guide to discovering products that deliver on their promises and meet their needs."

"Every year, we see tons of brands leveraging their Best New Product Awards wins on packaging, social media, in-stores, and on e-commerce," adds Robert Levy, President of Best New Product Awards Inc. "Consumers trust the Best New Product Awards logo because it's backed by real shoppers and robust research from BrandSpark International. That's why these Awards continue to drive sales and build credibility for winning brands."

The Best New Product Awards winners will be showcased in a nationwide campaign across Global TV, Walmart.ca, TikTok, Chatelaine, The Kit, and the Flipp flyer app, along with a shoppable gallery on ShopperArmy.com—home to thousands of Canadian shoppers who review and recommend products they've tried. This year's winners are set to take the spotlight and help Canadians discover their next favourite products.

Some key takeaways from this year's BrandSpark Canadian Shopper Study and the Best New Product Awards

• The BrandSpark^® Canadian Shopper Study revealed that three years following the onset of accelerated inflation, 3 in 4 consumers continue to shop with heightened sensitivity to price. It is increasingly necessary for better products to convince prospective buyers of their superiority.
• Consumer-voted awards are the third most trusted source of recommendations into which products are best, behind only family & friends and consumer reviews. Among awards, the Best New Product Awards remain the most influential on Canadians' purchases of consumer products.
• Canadians still believe in the power of research and development to find ways to improve everyday products: 1 in 2 agree that producers are constantly improving food and beverages, while 6 in 10 agree for personal care, beauty, and household care products.
• This belief has Canadians looking for innovation as they seek the best value for their money. Across food, personal care, beauty, household care, and health, 4 in 10 shoppers report they 'regularly look for innovation' when shopping.
• Despite inflation pressures, 55% of Canadian shoppers say they will pay more for a new product if they believe it will be better than their current option.
• Fortunately, consumer brands have continued to invest in innovation: in the 2024 BrandSpark Marketers Survey, 9-in-10 brand marketers reported launching new products in 2024. The primary trends driving their recent innovations were, in order, superior value, better performance or experience, convenience, enhanced health benefits, and sustainability.

The 2025 Best New Product Awards winners align with these trends:

2 in 3 Canadians report making active changes in their lifestyle to live healthier.
Strong Roots Plant-Based Frozen Food, Violife Creamy Block, and Enjoy! Plant-Based Milks highlight the surging popularity of clean-label, plant-based options, addressing sustainability and health-conscious consumption trends. Canadians looking for low sugar alternatives favoured Jordans No Added Sugar Triple Nut Granola and Poppi Soda.

1 in 2 feel there are too few food options that are both convenient and healthy.
Winners like TRISCUIT 'Light & Crispy' Crackers in Classic Wheat and Garden Veggie flavours, Clover Leaf Tuna in Olive Oil, and Summer Fresh Snack n' Go packs are standout examples that cater to this growing demand for simple, healthy, and ready-to-enjoy food.

3 in 5 think that personal care & beauty products from mass brands can be as effective as those from super-premium brands, though nearly 1 in 2 say they will spend 'a lot more' for products that they know are superior.
Aveeno Calm + Restore Daily Gel Moisturizer took the top spot in the Face Gel Moisturizer category, and Revlon Colorstay Xtensionnaire Lengthening Mascara won in the Mascara category, which both deliver on effectiveness.

7 in 10 Canadians say that taste is the most important factor in their food choices, aligned with the craveable new items appearing at major quick-service restaurants.

Quick-service restaurants are elevating their menus with indulgent, crave-worthy offerings. KFC has brought 3 new winning menu items to the table, designed to satisfy consumers' cravings.

1 in 2 Canadians say 'money is tight' so getting extra value through rewards is highly appealing.
The Neo World Elite Mastercard has claimed the top spot in the Rewards Credit Card category, recognized for providing valuable benefits to consumers during recent economically challenging times.

2025 BEST NEW PRODUCT AWARDS LIST OF WINNERS*

WINNING PRODUCT	FOOD & BEVERAGE CATEGORIES
Seagram 13 Cosmopolitan	Alcoholic Cooler
Pepper North Jamaican-Style Jerk & Scotch Bonnet Hot Sauce	Artisanal Sauce
Crispers Smokey Bacon	Baked Crackers
TRISCUIT 'Light & Crispy' Crackers - Classic Wheat & Garden Veggie	Baked Grain Crackers
HAVOC Snacks	Bold Flavoured Chips
Dempster's Signature Gold Bread	Bread/Bagel
Clover Leaf Tuna in Olive Oil	Canned Seafood
TeaPot CBD Lemon Tea	CBD-Infused Beverage
Kellogg's Two Scoops Raisin Bran Crunch	Cereal
Président Vintage Scottish Cheddar	Cheddar Cheese
The Laughing Cow Dill Pickle Flavour	Cheese Snack
RITZ Baked Chips Sour Cream & Onion	Chips
merci Hazelnut-Crème	Chocolate Bar
REESE'S BIG CUP with Caramel	Chocolate Peanut Butter Snack
Zavida Flavour Explosion Variety Pack	Coffee Pods
International Delight Cold Foam Creamer	Cold Foam
Hellmann's Chipotle Mayonnaise	Condiment
Chips Ahoy! Caramilk	Cookies
PAM Air Fryer Cooking Spray	Cooking Spray
Lactantia Rich & Creamy Cream Cheese	Cream Cheese
Lavazza Decaf 250G Ground Brick	Decaf Coffee
Liberté Greek Chocolate Stracciatella Collection	Dessert Yogurt
Fontaine Santé Boursin Dips	Dip
Pure J.L. KRAFT Dressings & Marinades	Dressing
McCafe Espresso Coffee Capsules	Espresso Coffee Capsule
Liquid I.V. Hydration Multiplier	Flavoured Beverage Mix
Cavendish Farms Quick Crisp	Frozen Appetizer/Side
Schneiders Breakfast Sandwiches	Frozen Egg Snack/Breakfast
CRAVE Spicy Korean Style Pork Mac & Cheese	Frozen Meal
High Liner Jumbo Popcorn Shrimp	Frozen Seafood
Jordans No Added Sugar Triple Nut Granola	Granola/Muesli
EXCEL Refreshers	Gum
JOLLY RANCHER Original Gummies	Gummy Candy
Swiss Miss Hot Chocolate Mix	Hot Chocolate
KITKAT Bars	Ice Cream Bar
BeaverTails Premium Ice Cream Sandwiches	Ice Cream Sandwich
DRUMSTICK Tubs	Ice Cream Tub
NESCAFÉ Iced Instant Coffee	Iced Instant Coffee
McCafe Premium Instant Coffee	Instant Coffee
Loaded Cereal (Cinnamon Toast Crunch and Nesquik)	Kids Cereal
SOUR PATCH KIDS Blue Raspberry	Limited Edition Candy
Clever Mocktails Raspberry Mojito	Mocktail
Barilla Premium Pasta Shapes	Pasta
Violife Creamy Block	Plant Based Cheese/Spread
Strong Roots	Plant-Based Frozen Food
Enjoy! Plant-Based Beverages	Plant-Based Milk
Bad Monkey Heat n Eat	Popcorn
Poppi Soda	Prebiotic Soda
Laura Secord Chocolate Fudge Cone	Premium Ice Cream Bar/Cone
Häagen-Dazs Share Size	Premium Ice Cream Tub
Snack Factory Pretzel Crisps Milk Chocolate Crunch and Milk Chocolate & Caramel Drizzlers	Pretzels
Pringles Mingles	Puffed Snack
Patak's Madras Yellow Dal and Delhi Spiced Rice	Ready-to-Eat Meal
Frito Lay Minis Canisters	Salty Snack in a Canister
Nutella Biscuits	Sandwich Cookies
Blue Dragon Mango Sweet Chili Sauce	Sauce
Summer Fresh Snack n' Go	Snack/Lunch Kit
Del Monte Sorbet & Gelato Shareable Tubs	Sorbet/Gelato
SKITTLES Gummies Sour	Sour Candy
Maison Perrier Forever Sparkling Water	Sparkling Water
Stash Tea Latte Concentrates	Tea Concentrate
Tia Rosa Tortillas	Tortilla Wraps
Lavazza Crema e Gusto 340g Whole Bean	Whole Bean Coffee

WINNING PRODUCT	HEALTH, BEAUTY, PERSONAL CARE & KIDS CATEGORIES
Zarbee's Baby + Children Soothing Chest Rub	Baby & Kids Chest Rub
Aveeno Baby Daily Healthy Start Newborn Balm	Baby Balm/Cream
Aveeno Baby Daily Healthy Start Newborn Wash	Baby Wash
Pampers Free & Gentle 100% Plant-Based Fragrance Free Baby Wipes	Baby Wipes
BAND-AID Brand PRO HEAL Adhesive Bandages	Bandages
Revlon Dual Ended Jelly Makeup Blender	Beauty Tool
NYX Buttermelt Blush	Blush
Zarbee's Children's Daily Multivitamin Chewables + Immune	Children's Vitamins
BENYLIN Multi-Symptom Herbal Syrup Pelargonium	Cough & Cold Remedy
HALLS Vitamin C Strawberry Lemonade	Cough Lozenges
Pampers Swaddlers 360° Pull-On Diapers	Diapers
Aveeno Eczema Care Rescue Relief Gel	Eczema Care
Philips Sonicare DiamondClean Smart Rechargeable Toothbrushes	Electric Toothbrush
Marcelle Peptide + Probiotic Firming, Anti- Wrinkle & Depuffing Eye Care Cream	Eye Cream/Gel
Revlon Colorstay Multiplayer Liquid-Glide Eye Pencil	Eyeliner
Aveeno Calm + Restore Daily Gel Moisturizer	Gel Moisturizer
Aveeno Calm + Restore Daily Moisturizer Mineral SPF 30	Face Moisturizer with SPF
NIVEA Luminous630 Dark Spot Solution Advanced Serum	Face Serum
NOW Liposomal C featuring PureWay-C	Immune Support Supplement
SKINVIVE	Injectable Treatment
Buckley's Jack & Jill Honey Cough & Cold	Kids Cough & Cold Remedy
Aveeno Kids 2-in-1 Hydrating Shampoo and Conditioner	Kids Shampoo/Conditioner
Neutrogena Kids Sunscreen Stick SPF 50+	Kids Sunscreen
Burt's Bees Shea and Coconut Oil Moisturizing Lip Balm	Lip Balm
Revlon Colorstay Xtensionnaire Lengthening Mascara	Mascara
Centrum Prenatal Multivitamins Multigummies	Prenatal Vitamin
Webber Naturals Sleep Cycle Melatonin	Sleep Supplement/Vitamin
Colgate PerioGardSF Gum Care + Enamel Rebuild Toothpaste	Toothpaste
TUMS Chewy Bites with Gas Relief Lemon & Strawberry Flavours	Upset Stomach Remedy

WINNING PRODUCT	HOME GOODS, HOUSEHOLD CARE & PET CATEGORIES
Glade Air Freshener Aqua Waves	Air Freshener
Tidy Cats Tidy Care Alert	Cat Litter
Temptations Lickable Spoons	Cat Treats
Finish Quantum UltraMAX	Dishwasher Tabs
Greenies Smart Essentials	Dog Food
Milk-Bone Comfort Chews	Dog Treats
Glad White Garbage Bags - Made using 50% Recycled Plastic	Garbage Bags
Dyson WashG1 wet cleaner	Hard Floor Cleaning Appliance
Scotties Ultra Soft	Household Tissue/Paper
Resolve Gold OxiAction Laundry Stain Remover	Laundry Stain Remover
Sealy Posturepedic Raindrop Mattress	Mattress
Terrabrae Garden & Lawn	Soil Care

WINNING PRODUCT	QUICK SERVICE MENU ITEM CATEGORIES
Wendy's Cinnabon Pull-Apart	Baked Good
Freshii Piri Piri Fusiion Bowl	Bowl
Wendy's Sausage Bacon Deluxe	Breakfast Sandwich/Wrap
McDonald's the Big Arch	Burger
KFC Famous Chicken Sandwich	Chicken Sandwich
Starbucks White Chocolate Macadamia Cold Brew	Cold Brew
Firehouse Montreal Smoked Meat Sub	Deli Sandwich
Starbucks Summer-Berry Lemonade Refreshers Beverage	Fruit Flavoured Beverage
McDonald's Apple Pie McFlurry	Ice Cream
KFC Crispy Onion Rings	Side Dish
KFC Snacker Wraps	Wrap

WINNING PRODUCT	SERVICE CATEGORIES
Neo World Elite Mastercard	Rewards Credit Cards
Voilà (In Western Canada)	Retail Pick up/Delivery
AIR MILES Receipts	Loyalty/Rewards Program

About BrandSpark International and Best New Product Awards Inc.
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with the actionable insights necessary to refine strategic brand positioning, build consumer trust, and enhance the success of new product launches. Best New Product Awards Inc. runs leading credential programs Best New Product Awards and BrandSpark^® Most Trusted Awards, as well as Shopper Army^®, a product tester community running trusted incentivized ratings and reviews.

*Permission or authorization from Best New Product Awards Inc. is required to reference the Best New Product Awards win or use the Best New Product Awards logo or winning claims.

For interview requests or more information on the Awards, please contact:
Kim Diamond, VP, Best New Product Awards, [e-mail]

For more information regarding BrandSpark's extensive shopper and trust insights, please contact: Philip Scrutton, VP Shopper Insights, BrandSpark International, [e-mail]

SOURCE Best New Product Awards Inc.