TORONTO, Sept. 5, 2012 /CNW Telbec/ - As Lead Sponsor of the Toronto
International Film Festival, Bell today announced a tribute to the art
of Canadian filmmaking at this year's Festival. Featuring live and
augmented cinema inspired installations by some of Canada's leading
street artists and interactive modules showcasing the best of Canadian
film, Bell invites both festivalgoers and the general public to share
in the experience.
"TIFF is a premier international film festival and Canadian cinema has
of course played a leading role in the Festival's growth and continued
success. This year Bell is inviting everyone to make our innovative
tribute to the success of Canadian film part of their TIFF 2012
experience," said Wade Oosterman, President of Bell Mobility and
Residential Services, and Bell's Chief Brand Officer.
Bell has proudly supported TIFF as an official sponsor since 1995, and
is Founding Sponsor of TIFF Bell Lightbox.
Live Art: Bell's "O Cinema"
Five cinema inspired street-art installations will be created at various
times and locations near the main TIFF hub at Roy Thomson Hall
beginning at 4 pm on September 6, the first day of the Festival.
Artwork will be augmented with time lapse photography and other
enhancements accessed through Bell's free 'O'Cinema' app for iPad and
iPhone. Enhancements will be available starting the day after the
artwork is completed through the reminder of the Festival.
Canadian Film Module
In collaboration with Telefilm, Bell will pay tribute to Canadian cinema
with a free showcase of current and classic films. Offered at the
innovative Canadian Film Module located in David Pecaut Square,
visitors will use gesture-based technology to navigate through the
Canadian films playing at this year's Festival. TIFF attendees can
enjoy some of the greatest moments in Canadian cinema, explore related
artwork, and read interesting facts and trivia about each film.
Bell Fibe TV and Bell Mobile TV demonstrations
Over the 10 days of TIFF, Bell will also offer live public
demonstrations of its industry-leading TV services at the Bell Box
located at David Pecaut Square, next to the Canadian Film Module. Bell
Fibe TV features the only Whole Home PVR while Bell Mobile TV delivers
a wide variety of live and on-demand popular sports, entertainment,
news and children programming directly to smartphones and tablets. Bell
Fibe TV and Bell Mobile TV will offer customers dedicated live TIFF red
carpet coverage and more throughout the festival.
For more information, please visit Bell.ca/FibeTV or Bell.ca/MobileTV.
Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs: Bell
Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell
Fibe TV, Bell Home Phone local and long distance, and Bell Business
Markets IP-broadband and information and communications technology
(ICT) services. Bell Media is Canada's premier multimedia company with
leading assets in television, radio and digital media, including CTV,
Canada's #1 television network, and the country's most-watched
The Bell Mental Health Initiative is a multi-year charitable program
that promotes mental health across Canada via the Bell Let's Talk
anti-stigma campaign and support for community care, research and
workplace best practices. To learn more, please visit Bell.ca/LetsTalk.
Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and
service information, please visit Bell.ca. For Bell Media, please visit BellMedia.ca. For BCE corporate information, please visit BCE.ca.
SOURCE: BELL CANADA
For further information:
Bell Media Relations