News from groupm A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Nov 30, 2018, 09:45 ET Mindshare Canada Study Finds Voice Search in Canada Has More Questions Than Answers

Mindshare Canada, the global media agency that is part of WPP, has released a new report uncovering what Canadians say to their smart speakers. Voice search is touted as a valuable tool for consumers ...


Nov 08, 2018, 09:00 ET New Survey Reveals Majority of North American Marketers Plan Increase in 'Outcome-Driven Media' as Evaluating Effectiveness of Digital Media Investments Has Become More Difficult Over the Past Five

A survey of 1,000 brand marketers in the US and 501 in Canada reveals that the vast majority (86%) are likely to increase their investment in 'outcome-driven media' in next 12-24 months to map their...


May 03, 2018, 00:00 ET GroupM 'State of Digital' Report: Time with Online Media to Surpass Linear TV in 2018

GroupM, the media investment group of WPP, released a new report, "State of Digital," offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series...


Apr 06, 2018, 07:00 ET Irwin Gotlieb Named Senior Advisor To WPP In Transition From GroupM Global Chairman Role

GroupM, the media investment group of WPP, today announced that Irwin Gotlieb is stepping down from his role as Global Chairman as he transitions to a senior advisory role with WPP. Gotlieb was...


Mar 22, 2018, 14:53 ET Karen Nayler To Retire As Mindshare Canada CEO; Devon MacDonald Named As Successor

Mindshare North America, the global media agency that is part of WPP, today announced that Karen Nayler, chief executive officer of Mindshare Canada, will retire as CEO effective July 31, 2018. Devon ...


Dec 04, 2017, 00:00 ET GroupM: Global Ad Investment Will Grow 4.3% in 2018; Six Countries to Drive 68% of Incremental Investment

GroupM, the media investment group of WPP, today updated its ad investment forecasts for 2017 and 2018. Globally, GroupM anticipates growth of 3.1% this year and 4.3% in 2018, an increase of $23B...


Sep 07, 2017, 10:15 ET Stuart Garvie Named CEO Of GroupM Canada

GroupM, the media investment group of WPP, today announced the appointment of Stuart Garvie as Canada CEO, effective early October. Garvie is currently President of Sales at Bell Media. Garvie will...


Aug 17, 2017, 12:30 ET Unilever, Campbell Soup Company, Church & Dwight, Shell, Subway, And Volvo Cars Support Global Rollout Of GroupM's Viewability Standards

GroupM, the media investment management group of WPP, today announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a...


Jun 14, 2017, 11:06 ET Jenny Bullis Named Global Chief Strategy Officer for [m]PLATFORM

Jenny Bullis has been promoted to Global Chief Strategy Officer for [m]PLATFORM, GroupM's proprietary audience intelligence and activation solution, enabling clients to build personalized consumer...


Jun 12, 2017, 10:34 ET GroupM North America Names Jack Smith Chief Product Officer

GroupM, the world's leading media investment group, today announced the appointment of Jack Smith to the new role of Chief Product Officer for North America. Smith will work with GroupM agencies and...


Jun 01, 2017, 08:05 ET GroupM Announces Portfolio Reorganization

GroupM, the world's leading media investment group, today announced a portfolio restructure to improve service and delivery to clients. GroupM is committing to the expansion of Essence, its...


May 18, 2017, 11:00 ET GroupM Names Lindsay Pattison Chief Transformation Officer

GroupM, the world's leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its...


May 17, 2017, 09:30 ET GroupM Launches Motion Content Group, a New Global Content Investment and Rights Management Group

GroupM, the world's leading media investment group, today announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the...


May 01, 2017, 07:00 ET Interaction 2017: Digital Advertising Investment Will Surpass TV In Five More Countries

GroupM today published Interaction 2017, a state of the union assessment of digital advertising worldwide with forecasts on technology developments, media marketplace trends and evolving consumer...


Feb 13, 2017, 09:00 ET Jim Meyer Joins GroupM As CMO For North America

GroupM, the media investment arm of WPP, announces the appointment of Jim Meyer as chief marketing officer for North America. A C-level executive with more than 30 years of experience in media,...


Dec 05, 2016, 04:00 ET GroupM: 2017 Global Advertising To Reach $547B

WPP's GroupM, the world's leading media investment group, today affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the...


Nov 29, 2016, 08:00 ET GroupM Announces [m]PLATFORM: The Most Powerful Collection Of Data, Technology And Expertise For Audience Addressability Across All Media

GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and...


Nov 02, 2016, 10:45 ET Tim Castree Named Global CEO of MEC as Charles Courtier Steps Down

GroupM, the media investment group of WPP today announced a transition in leadership at MEC, a leading global media agency. After nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is...


Sep 22, 2016, 10:35 ET Kelly Clark Named Global CEO Of GroupM

GroupM, the media investment group of WPP, today appointed Kelly Clark as Global CEO. Clark most recently served as the CEO of GroupM in North America from 2012 to 2015. Prior to that role, he was...


Aug 02, 2016, 05:00 ET GroupM Predicts 2017 Global Marketing Expenditures Will Surpass $1 Trillion

WPP's GroupM, the world's leading media investment management group, today trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of...


Jun 09, 2016, 09:00 ET Catalyst Debuts 2016 Canadian Smartphone Landscape Report

Catalyst, a digital performance marketing agency that provides Search and Social marketing for Fortune 1000 companies, today announced new research around smartphone adoption and usage in the...


May 03, 2016, 09:00 ET CATALYST: Digital Marketing Study Reveals Combined Use of Search & Social Media Throughout the Customer Journey Yields Higher Spend and Brand Affinity

Catalyst, a search and social marketing agency of GroupM in North America, today released a new study: "Why Search + Social = Success for Brands. The Role of Search and Social in the Customer Life...


Apr 25, 2016, 04:00 ET GroupM's Interaction 2016: Viewability, Fraud, Adblocking And Mobilization Require Industry Solutions For $160B Global Digital Ad Market

GroupM today published Interaction 2016, an annual report offering insights into digital advertising globally. It covers consumer behaviors, technology and marketplace trends, as well as figures on...


Mar 21, 2016, 07:00 ET GroupM's "Live Panel" Transforms Media Planning With Greater Precision, Speed And Efficiency

GroupM today announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more...


Feb 24, 2016, 09:42 ET New Leadership Team Announced At Mindshare North America

Mindshare, the global media agency network that is part of WPP's GroupM, today announced new leadership for its North American team covering business in the U.S. and Canada. Mindshare and GroupM...