William Thomas Digital Relaunches as WTD, Introducing a New Model for Customer Experience, names Emma Lyndon Managing Director and COO
TORONTO, June 19, 2025 /CNW/ - William Thomas Digital has relaunched as WTD, marking a bold new chapter in the agency's evolution. In an era defined by rapid change and rising expectations, marketing teams are being asked to do more with less. They need to move faster, deliver smarter, and still break through. WTD has rearchitected its business to meet this moment, introducing a model designed to help marketers cut through complexity and deliver customer experiences that are intelligent, efficient, and creatively ambitious.
At the heart of this transformation is AgenticCX, WTD's proprietary methodology for designing and delivering intelligent customer experience systems. Applied across all of the company's work, AgenticCX blends AI agents, generative creative, martech, and data infrastructure into adaptive experiences that scale with the customer while remaining human, marketer-controlled, and outcome-driven.
AgenticCX equips marketers to launch intelligent systems that drive loyalty, increase conversion, and unlock new creative possibilities. From high-performing lifecycle journeys to adaptive personalization and dynamic content at scale, it brings together data, AI, and imagination into campaigns that actually move the needle.
"For the first time, the smartest systems and the most imaginative experiences can be built together," said Greg Elliott, CEO of WTD. "AgenticCX gives marketing teams the confidence to do more—to move with velocity, personalize at scale, and bring bold ideas to life within the teams, platforms, and ecosystems they already rely on. It's our philosophy of imagination, engineered—combining deep creative thinking with systems-level precision to deliver what's possible, not just what's expected."
Leadership Update: Emma Lyndon Named Managing Director and COO
As part of the relaunch, WTD is announcing the appointment of Emma Lyndon as Managing Director and Chief Operating Officer, expanding her role as one of the company's most trusted and influential leaders.
Lyndon has been with WTD since day one and has helped shape nearly every aspect of the business from the systems that power execution to the values that define its culture. Her leadership has been instrumental in guiding the company's evolution, and she now steps into a broader role focused on driving WTD's vision forward as it scales.
"I've been part of WTD since day one, and I've never been more clear-eyed about what we're capable of and where we're going," said Emma Lyndon, Managing Director and COO of WTD. "I believe in the vision not just because it's bold, but because it's grounded in capability we've proven again and again. We're not betting on potential. We've built the systems, delivered the work, and earned the right to think bigger. What we're building now is a genuine alternative to the conventional agency model - one built for speed, accountability and measurable impact. If you're serious about working with a partner who's all in on your success, we're ready."
Lyndon will lead alongside Greg Elliott, who continues as CEO with a focus on long-term vision, product evolution, and expansion into the U.S. market.
A New Era of Intelligent Execution
WTD's relaunch reflects a focused commitment to helping marketers deliver high-impact customer experiences with intelligence, efficiency, and creative precision. AgenticCX is now the foundation of how WTD works, applied across every engagement to ensure systems are modular, adaptive, and designed to perform.
It gives marketers the structure to move quickly, personalize with precision, and build experiences that evolve in real time. Whether launching a new journey, optimizing an always-on program, or exploring net-new creative formats, AgenticCX brings together AI, data, and imagination in ways that are actionable and scalable.
"We've always been execution-strong," added Elliott. "Now we're combining that with agentic systems thinking and AI-native workflows. That's what unlocks scale, velocity, and creative flexibility. Not in theory, but in the real campaigns marketers run every day."
WTD continues to operate as a full-service partner, combining strategy, AI enablement, generative creative, martech, and data infrastructure into solutions that drive measurable outcomes.
For marketing teams ready to get started, the company offers Agentic Advantage, a two-phase accelerator that helps identify and launch the highest-impact use case in under 90 days.
About WTD
WTD is the Agentic CX Company.
We help ambitious marketers design and deliver intelligent customer experience systems that reduce friction, scale personalization, and unlock creativity. Through our proprietary AgenticCX methodology, we combine strategy, AI, generative creative, martech, and data infrastructure to build experiences that adapt, perform, and resonate at scale and in real time.
To explore how WTD can help you build what's next in customer experience, visit www.wtd.inc
WTD – Imagination, engineered
SOURCE William Thomas Digital Inc.
Media Contact: Anne Chudy, VP, Marketing, [email protected], www.wtd.inc
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