Retailer to Match In-Store Christmas Kettle Donations Across Canada on
TORONTO, Dec. 22 /CNW/ - Following the news that donations to The
Salvation Army's National Christmas Kettle Campaign are lagging, the
organization is thrilled to partner with Walmart Canada for "Walmart Fill the Kettle Day." On December 23rd Walmart, Canada will match all donations made by individuals to
Salvation Army Christmas kettles located in its stores nationwide up to
a maximum of $100,000.
"We are very proud to partner with The Salvation Army and to help make
Christmas a reality for Canadians coast-to-coast with our first-ever Walmart Fill the Kettle Day in support of the Salvation Army's Kettle Campaign, said John Lawrence,
Director of Corporate Social Responsibility for Walmart Canada. "In
these tough times, we ask Canadians to give generously so together we
can help the Army reach its fundraising goal this holiday season.
Over the past several years, Walmart Canada has been a significant
partner of The Salvation Army. Since 2007, Walmart Canada and its
customers have raised and donated more than $4.6 million to The
Salvation Army, as well as supported many of the Army's programs by
collecting food, clothing and toys for families in need.
"The Salvation Army is extremely grateful for the ongoing support of
Walmart Canada, both during the Christmas season and throughout the
year," said Graham Moore, Territorial Secretary for Public Relations
and Development for The Salvation Army in Canada. "It is our hope that
the public will support 'Fill the Kettle Day' at Walmart stores across
Canada and help us restore hope and dignity to the vulnerable and
marginalized in local communities."
The 2010 Christmas Campaign helps The Salvation Army provide direct,
compassionate, hands-on service to more than 1.6 million people in
Canada each year, restoring hope and dignity to the most vulnerable in
society. The Salvation Army's annual Christmas Campaign has grown into
one of Canada's most significant and recognizable annual charitable
events. Last year, more than $18 million was raised in the kettles
nationwide, an all time record.
Donations to the 2010 Christmas Campaign can be made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769), at your local kettle, or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4. Donors can also give by texting "HOPE" to 45678 from most mobile carriers in Canada.
About The Salvation Army:
The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and
everyday in 400 communities across Canada and more than 120 countries
around the world. The Salvation Army offers practical assistance for
children and families, often tending to the basic necessities of life,
providing shelter for homeless people and rehabilitation for people who
have lost control of their lives to an addiction. When you give to The
Salvation Army, you are investing in the future of marginalized and
overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca
SOURCE The Salvation Army
For further information: For further information:
Territorial Public Relations Director, The Salvation Army
Corporate Affairs, Walmart Canada
905-821-2111 x 4466