From October 5 to November 5, Urban Barn collected $5 donations in-store and online at www.BlankettheCountry.com to go towards new blankets that were distributed to 33 shelters throughout the country. With the help of customers across Canada, Urban Barn exceeded its blanket donation goal of 15,000, and will confirm a final count in the following weeks.
"Blanket the Country in Warmth represents many things that are core to Urban Barn," said Linda Letts, CEO, Urban Barn. "We are a community-focused company, and this initiative allows us to directly support the communities where our customers and employees live and work. It also represents one of our core values - be respectful. The most vulnerable people in our communities can often feel forgotten. In our own small way, Blanket the Country in Warmth is about showing these people that they are worthy of respect and support."
In the six years the campaign has been active, Blanket the Country in Warmth has achieved much more than its donation numbers. It has rallied Canadians to show community support and spread warmth, donating more than 73,000 blankets since 2012. For the second year in a row, the program gave Canadians another way to spread warmth through the option of adding a "warm wish," on BlanketTheCountry.com as well as on social media by tagging @UrbanBarn and #BlankettheCountry. To date, more than 150 warm wishes have been shared as a part of the campaign.
In 2016, the Canadian Observatory on Homelessness estimated that 35,000 Canadians are homeless on any given night, and at least 235,000 Canadians experience homelessness in a year.
According to Statistics Canada, 3,491 Canadian women and their 2,724 children sleep in shelters on any given night because it isn't safe at home.
Warmth by the numbers:
- This year, loyal Urban Barn customers, through donations in-store and online, donated more than 15,000 blankets to shelters.
- Generous Canadians have donated more than 73,000 blankets to those in need since 2012.
- Urban Barn customers have left 151 warm wishes since 2016.
About Urban Barn
Canadian retailer Urban Barn offers well-appointed furniture, home décor and accessories. With over 50 retail locations across the country, the Vancouver-based company first opened its doors in 1990 and continues to pride itself on offering a successful combination of value, quality & great design. For further information, please visit www.urbanbarn.com.
To learn more about Urban Barn and to locate an Urban Barn store, please visit www.urbanbarn.com.
SOURCE Urban Barn
For further information: Maricel Joy Dicion | elevator communications inc. | email@example.com | 416-363-6444 ext. 224