Traffic acquires Neo Advertising Canada

TRAFFIC CONSOLIDATES ITS POSITION AS THE CANADIAN LEADER

IN SHOPPING MALL ADVERTISING SIGNAGE 

MONTREAL, Sept. 13 /CNW Telbec/ -"It's official—Traffic is now Neo-Traffic! With the acquisition of Neo Advertising Canada, Traffic has reinforced its position as Canada's leader in shopping mall advertising signage and expanded its offerings to advertisers in terms of products and geographic coverage," announced Ronald Tapiéro, Vice President and Co-founder of Neo-Traffic.

The move is a huge step forward for Traffic, which had been looking in recent years to incorporate digital signage into the range of services it provides. With this purchase, Neo-Traffic gains access to 16 new Canadian advertising markets while acquiring 500 digital screens. The firm now boasts a full range of signage services in shopping malls—digital and static signage, both indoors and out—all under one roof. 

"We are very proud of our growth. In the space of only five years, we have added 120 malls to our network across the country. With this acquisition we are now in a position to reach 2.8 million consumers a day from coast to coast. Neo-Traffic now holds nearly 65% marketshare of Canada's shopping malls with 70 or more stores," added Tapiéro, who also pointed to the important role Fonds de Solidarité FTQ has played in the firm's development.

Shopping mall signage is an effective way to reach audiences who are ready to buy and seeking information. When you consider that 90% of Canadians visited a shopping mall in the past four weeks and that when they did, they were in consumption mode, it's only understandable that advertisers want to take advantage of the strategic media Neo-Traffic has to offer.

Despite being active in the industry for only five years, Neo-Traffic has earned an excellent reputation among shopping mall owners and managers for its outstanding service, innovative product designs, and specialized expertise dedicated exclusively to shopping malls.

"We have been visionaries in our field from the outset, and quickly carved out a place for ourselves as a leading industry player. Today Neo-Traffic is the only company specializing exclusively in the shopping mall environment and offering a comprehensive Marketing's solution. Impact is taken a step further when the signage is combined with the experiential marketing of Promotions SPEED, which Neo-Traffic owns through Media Group," added Ronald Tapiéro.

Neo-Traffic offers a dynamic signage solution that goes beyond advertising, and can broadcast a wide range of information on its screens, including news, weather, sports, and various other features. According to a number of studies, this content, which can be tailored to each region (language, weather, etc.), is very popular among consumers. The marketing departments of shopping malls also enjoy free access to the screens to advertise their own promotions. In short, the possibilities are endless! 

Neo-Traffic at a glance:

• Present in 120 shopping malls in 80 cities and 8 provinces
• 65% marketshare in shopping malls with 70 or more stores
• 100% marketshare in Food Court Live, located in shopping mall food courts
• More than one billion visits a year throughout its network

About Neo-Traffic

A property of Media Group and owner of Promotions SPEED, Neo-Traffic is renowned for its marketing talent and innovative range of indoor and outdoor signage products. Neo-Traffic boasts an advertising network of over 120 shopping malls and such prestigious business partners as

Cadillac Fairview Corporation Limited, Ivanhoe Cambridge, Oxford Group, Westcliff Group, Primiris, Morguard Investments, Avison Young, 20 Vic, Peterson Investment Group, Viking Rideau Corporation, Cogir, Homburg Canada, Crofton Moore, Place Desjardins, Place Versailles, Bentall, Redcliff, Les Promenades de l'Outaouais, and Industrial Alliance.

For more information:

www.neo-traffic.com
www.promotions-speed.com

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