Introducing mobile tap and scan payment options for in-restaurant
OAKVILLE, ON, Dec. 12, 2013 /CNW/ - Tim Hortons today announced new
mobile payment options aimed at improving speed of service and
enhancing guest experience in its restaurants throughout Canada and the
United States. As part of the company's ongoing commitment to
operational excellence and guest satisfaction, the strategy includes
the adoption of technological innovations at both the restaurant level
and through the company's popular TimmyMe™ mobile application.
"We're always looking to provide our Tim Hortons guests with the best
overall customer experience, and mobile payment is one area that we
feel can help streamline the average time spent at the order counter,"
said David Clanachan, Chief Operating Officer, Tim Hortons. "These new
innovations offer secure, quick and easy payment alternatives, allowing
our guests more time enjoying their favourite food and beverages."
Now available at participating restaurants throughout Canada and the
United States guests using BlackBerry® 10 smartphones (including the
BlackBerry® Q5, BlackBerry® Q10, BlackBerry®Z10 and BlackBerry® Z30
smartphones) will be able to register a Tim Card on the TimmyMe™ mobile
app and use near field communication (NFC) tap-to-pay technology to
complete their order. This is one of the first integrations of an NFC
based stored value card solution with existing payment terminals.
Future development plans will also see this platform expanded to
Android 4.4 devices.
Tim Hortons has also launched a barcode payment pilot program in the
Niagara region in Canada and at select USA Tim Hortons Cafe & Bake Shop
restaurants in Maine, Michigan, New York, and Ohio. The barcode
technology, which provides a scan-to-pay option once a Tim Card has
been registered on the TimmyMe™ app, supports Apple devices running OS
6.0 or later and Android devices running OS 4.0 or later.
"Tim Hortons is taking a customer-centric and technology-neutral
approach while leveraging mobile payments to create unique customer
value and experiences," said Rick Oglesby, senior analyst, Aite Group.
"It combines the benefits of the cloud with benefits of NFC into a
single solution, making it one of the first of its kind in QSR and
something we should see a lot more of in the future."
Guests looking for the fastest and easiest way to pay are encouraged to
download the TimmyMe™ app on their mobile device and register a Tim
Card to establish a payment balance in their personal account.
Tim Hortons has partnered with First Data Corporation, a global leader
in payment processing and e-commerce solutions, to deliver tap and scan
payments through their mobile gateway technology. First Data makes it
possible for registered Tim Card users to securely make mobile payments
and view their Tim Card balance and transaction history.
For participating restaurant locations, FAQs, and to download the
TimmyMe™ mobile app, visit TimHortons.com/MobilePay in Canada and TimHortons.com/USMobilePay in the United States.
Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, hot and cold specialty drinks
(including lattes, cappuccinos and espresso shots), specialty teas and
fruit smoothies, fresh baked goods, grilled Panini and classic
sandwiches, wraps, soups, prepared foods and other food products. As
of September 29, 2013, Tim Hortons had 4,350 systemwide restaurants,
including 3,500 in Canada, 817 in the United States and 33 in the Gulf
Cooperation Council. More information about the Company is available at
SOURCE: Tim Hortons
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