There is a New FLOW to How People Shop in the Caribbean

TORONTO, Oct. 27, 2015 /CNW/ - There is a new retail design standard in the Caribbean, thanks to the introduction of the new telecom superstore, FLOW, in Montego Bay, Jamaica. Now offering four services – mobile, home phone, cable and internet – FLOW is committed to delivering a world-class portfolio of quad play retail environments, starting with the unveiling of its new flagship store in Jamaica, which will be replicated across the Caribbean.

Featuring state-of-the-art technology, high-end fixtures and top quality finishing, these stores will bring an entirely new retail experience to the Caribbean. Designed by Toronto-based retail design firm Shikatani Lacroix, the new store design embodies the essence of the islands, awash in the blue tones of the brand colour, reminiscent of the sea, with the touch of natural wood tones.

"We are confident this cutting edge design is a big game changer for the Caribbean," said Will Gibson, Vice President of Retail at Cable & Wireless Communications, which owns the FLOW brand. "The complexity of the science in every area is up there with anything the world's biggest Telco's can offer. That is testament to not only the design excellence but also the thought leadership that the team at Shikatani Lacroix has given us. This is truly one of the best thought out quad play retail environments on the planet."

Shikatani Lacroix President Jean-Pierre Lacroix added: "The FLOW project allowed our creative team to design a truly immersive experience that captures the flair of the Caribbean while providing a differentiated store design versus competitors."

With customer experience at the forefront of its rebranding, the stores are partitioned into customizable zones that allow for different transactions such as traditional customer service and sales, as well as bespoke areas for technical help and advice. Each zone is fed from a central customer queue system, so depending on the traffic loads for each zone, FLOW reps can serve more customers at a time by altering the set-up of the zones at the push of a button.

In addition to increased efficiency and a more personalized shopping experience, the new store design offers high-tech product displays to improve customer engagement. Customers can experience the latest apps on different mobile devices, or pair mobile handsets with headsets and speakers to listen to FLOW's music offerings.

"We are so proud of the FLOW store," said Richard Dirstein, Executive VP, Creative and Innovation at Shikatani Lacroix. "Integrated technology showcases the great products and services FLOW offers, ensuring each customer has a deep immersive experience. Every nuance of the journey has been optimized for the customer, from in-store charging lockers to live product with integrated demos. There is nothing like this in the Caribbean. Now 'This is how we FLOW!'"

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About Shikatani Lacroix Design

Shikatani Lacroix Design Inc. is a multidisciplinary branding and design agency that works across CPG, Retail and Service industries delivering an interconnected suite of expertise: corporate identity, brand strategy, brand engagement, place branding, naming, digital experience, and environmental, product, package and experience design.

About Cable & Wireless Communications

Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in the Caribbean and Latin America. With annual sales of over $2.4 billion, CWC has more than 7,500 employees serving over 6 million customers (Mobile 3.8m; Fixed Line 1.1m; TV 430k and Broadband 650k ) as well as over 125k corporate clients across 42 countries.

SOURCE Shikatani Lacroix Design Inc.

For further information: Ann Meredith Brown, Director of Communications, Shikatani Lacroix Design, 416-367-1999 x239,


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Shikatani Lacroix Design Inc.

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