WINNIPEG, May 2, 2017 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) congratulates the Texas Lottery® on the success of its Lucky 7 Flip Multiplier instant ticket. The ticket has achieved high honors in the Texas Lottery record book as the Lottery's top-selling instant ticket in the week it was launched. Lucky 7 Flip Multiplier's five-week average sales were 60% higher than average five-week sales of all other $5 games launched in Texas since 2014!
Launched in February 2017, Lucky 7 Flip Multiplier represents the North American lottery industry's debut of Pollard Banknote's latest print innovation: Flip Scratch™. Flip Scratch™ is a patented Fusion® product that combines pop-open windows and scratch-off areas, enhancing the play value and doubling the excitement! Players of Lucky 7 Flip Multiplier pop open windows to reveal a scratch area that covers three play symbols. If these symbols match, the players wins the prize amount on the back of the window.
The Flip Scratch™ innovation blends seamlessly with Lucky 7 Flip Multiplier game play, providing players with seven chances to 'spin and win' in a slot machine-themed game play format. In addition to slots, Flip Scratch™ accommodates a variety of play styles, including blackjack, and other popular card games such as poker and high-low.
"Lucky 7 Flip Multiplier is the first ticket in North America to use this flip innovation and our players really appreciate the enhanced play value," said Gary Grief, Executive Director of the Texas Lottery. "It is no coincidence that the Lottery celebrated its highest one-week sales ever in the same week that Lucky 7 Flip Multiplier launched."
"Pollard Banknote is thrilled about the Texas Lottery's success with our Flip Scratch™ innovation," said Brad Thompson, Director, Sales and Marketing, Pollard Banknote. "The new look and play style not only draws attention at retail, but also offers a fun new way to play that's different from other products players have seen before. The new format adds value for players with a whole new layer of winning opportunities."
The Texas Lottery is committed to generating revenue for the State of Texas through the responsible management and sale of entertaining lottery products while incorporating the highest standards of security and integrity. Since 1992, the Texas Lottery Commission has generated more than $26 billion in revenue for good causes in the state of Texas, including education, veterans' services, and other important state programs. The Lottery has contributed $20 billion to the Foundation School Fund, with $1.37 billion contributed in FY 2016 alone, and more than $77 million for veterans programs.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited
For further information: Doug Pollard, Co-Chief Executive Officer, E-mail: firstname.lastname@example.org; John Pollard, Co-Chief Executive Officer, E-mail: email@example.com; Rob Rose, Chief Financial Officer, E-mail: firstname.lastname@example.org; Pollard Banknote Limited, Telephone: (204) 474-2323