TORONTO, April 29, 2016 /CNW/ - You can't always tell who is living in poverty or who needs help making ends meet. And more often than not, poverty is closer to you than you think.
On Sunday, May 1, The Salvation Army will feature an 'Open House' exhibit to show how, in many instances, poverty remains hidden behind a seemingly fine exterior.
But this is not your typical open house. Instead, people will walk into a home that outlines some of the challenges faced by a family impacted by poverty. We'll recreate the living circumstances, room by room, with plaques that detail statistics of poverty in Canada and highlight what The Salvation Army is doing to help.
The 'Open House' will be an interactive, immersive experience with visual displays set up throughout the home to promote awareness of the day-to-day struggles that one in 10 Canadians face. The 'Open House' will feature hidden cameras to capture people's reactions. Through footage of the experience, The Salvation Army will develop video assets that will be used later in May to raise awareness about poverty in Canada.
On Monday, May 2, we will turn off the hidden cameras and invite members of the media to view the 'Open House' and have the opportunity to dialogue with and/or interview a representative from The Salvation Army. If you would like to make use of this opportunity, please plan to attend the media day on May 2 from 9 a.m. to 12 p.m. The 'Open House' will be located at 1327 Queen St E. in Toronto.
About The Salvation Army
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and more than 125 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca.
SOURCE The Salvation Army
Image with caption: "Salvation Army 'Open House' highlights that poverty in Canada isn't always easy to see. (CNW Group/The Salvation Army)". Image available at: http://photos.newswire.ca/images/download/20160429_C6759_PHOTO_EN_678989.jpg
Image with caption: "Salvation Army 'Open House' highlights key facts about poverty in Canada, such as one in seven children going to school hungry. (CNW Group/The Salvation Army)". Image available at: http://photos.newswire.ca/images/download/20160429_C6759_PHOTO_EN_678987.jpg
For further information: John McAlister, National Director of Marketing and Communications, The Salvation Army, Phone: 416-467-3186, Cell: 416-452-5116, Email: John_McAlister@can.salvationarmy.org