TORONTO, Nov. 13, 2013 /CNW/ - As companies evolve their social media marketing tactics, one thing that's very appealing for brands is social media employee engagement. However, everyone ponders about what it would it look like and how can it be controlled?
We know that our employees are our biggest assets and if you combine all their networks and contacts, it's most likely being 30x larger than your current corporate reach. Just imagine how powerful it would be if you were able to effectively have your workforce engaged to post approved information to their personal networks.
There are a few options when choosing the right social media engagement tool. Based out of Toronto, PostBeyond.com offers a very appealing user interface and their overall functionality and analytics platform is quite impressive and easy to use. They also have great customer service and strategic coaching for companies that use the solution. Other companies based out of the USA still have a way to go, but are in the similar space. Watch these companies because over the next year they will be taking off.
Whether you are engaging people, retail locations or brand ambassadors under one approved content menu companies receive the benefit from amplified content with measurable results, while your users become recognized as thought leaders amongst their peers. Win. Win.
Consider it controlled "word of post marketing" and it is more powerful than you can ever imagine. The most powerful thing you can have for your social brand is the delivery of content from various source points. These points in the past were solely your corporate profiles. The more profiles posting about you, the better results you get; after all we all know that people follow people. Not brands.
SOURCE: Oryx Advertising Inc.
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ORYX Advertising Inc.