ERA's "Rethink Reuse" campaign will benefit a large number of youth-serving non-profits
CALGARY, Oct. 1, 2018 /CNW/ - The Electronic Recycling Association (ERA) is thrilled to announce their "Rethink Reuse" campaign in light of Waste Reduction Week which runs from October 15 to 21. This campaign launched last week in partnership with Alberta's Promise and will put refurbished tech in the hands of non-profit organizations that need them. The initiative has already taken the province by storm with over 50 organizations applying to receive devices.
The ERA will be donating up to 50 refurbished laptops to various successful applicants, all of which are Alberta-based organizations that deliver programs and services to children and youth. The donation will be held in Calgary on October 15th at ERA's office. For Waste Reduction Week, there will be different themes for different days; the theme for the 15th is the Circular Economy, which fits perfectly with ERA's donation.
"We met with Laura from Alberta's Promise a few months back to come up with a campaign that would help not only one but multiple non-profit organizations who were in desperate need of technology. We worked hard on the "Rethink Reuse" campaign and I am delighted that it has finally launched," said Jessica Lifely, Business Development and Marketing Manager at the ERA. "Helping to fulfil organizations' tech needs during Waste Reduction Week will enable them to better deliver programs and services to Alberta's children and their families."
Date: October 15th 2018
Venue: ERA Office: 1301 34th Avenue SE, Calgary, T2G 1V8, Alberta
About the Electronic Recycling Association
Established in 2004, ERA is a non-profit organization directed to reduce the environmental impact of improperly-discarded toxic electronic waste by offering accessible services to help corporations and individuals manage their retiring IT assets. Through industry leading pickup, data removal and reporting/certification services, ERA provides a full-circle solution for e-waste management. With reuse being ERA's top priority, every item that is received is examined for any remaining productive life and refurbished for reuse. True end of life items are transferred to accredited Canadian recyclers where a nil landfill contribution can be assured. ERA is committed to supporting local charities and individuals in need through the provision of electronic equipment to charities and individuals alike.
Since 2003, Alberta's Promise has worked with businesses, communities, and non-profit organizations from across the province to create meaningful partnerships that enhance programs and services for children and their families. By helping businesses direct financial gifts, volunteer hours, and in-kind donations to local non-profits serving youth (0-24), Alberta's Promise helps create real impact for the non-profit sector and the Albertans they serve.
SOURCE Electronic Recycling Association
For further information: Media enquiries may be directed to: Jessica Lifely, Business Development and Marketing Manager, Electronic Recycling Association, [email protected], 403-262-4488