TORONTO, Dec. 23, 2015 /CNW/ - CNW's recently published white paper, The Edelman Trust Barometer: Building Market Leadership Through Thought Leadership, discusses the strategic value of creating compelling information that's useful and relevant to your audience and how this can actually help you build market leadership, position your company as an industry thought-leader.
The Edelman Trust Barometer began as a survey to help Edelman understand how and why individuals trust or don't trust institutions. It has now grown into a global authoritative research tool. The idea for the survey came from Richard Edelman, the CEO of Edelman Public Relations. When he witnessed "The Battle of Seattle" protest in which 40,000 people protested globalization, he realized that many people do not trust governmental and corporate institutions.
The annual survey, which interviews 33,000 people in 27 countries, takes resources and commitment, but has positioned Edelman as a thought leader on the topic of trust and reputation management and they have since become market leaders in this segment.
The Edelman Trust Barometer: Building Market Leadership through Thought Leadership discusses how great content can:
- Guarantee a place at the center of the conversation
- Drive insights and inspire or influence ancillary content projects that will point back to your content
- Expand and solidify a brand (or individual) as an influencer in their space
For a detailed look at how this thought-leadership initiative has helped to build the market share of Edelman, be sure to download the full white paper, The Edelman Trust Barometer: Building Market Leadership through Thought Leadership for FREE today.
SOURCE CNW Group Ltd.
Image with caption: "It began as a simple idea; while witnessing an anti-globalization protest of 40,000 people in Seattle, Edelman wanted to understand why these people didn’t trust the government and other large corporations and institutions, the sort of enterprises and businesses that his company represented. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20151223_C4818_PHOTO_EN_588891.jpg
Image with caption: "Edelman PR interviews 33,000 people from over 27 countries for its 2015 Trust Barometer. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20151223_C4818_PHOTO_EN_588892.jpg
Image with caption: "The Edelman Trust Barometer is the longest-running and most comprehensive survey of trust worldwide. It has become a cornerstone piece of content that customers, prospects and influencers look to every year for insights into their industries and into PR in general. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20151223_C4818_PHOTO_EN_588893.jpg
For further information: Melissa Meyer, Communications Assistant, CNW, [email protected]