LOS ANGELES, Dec. 17, 2012 /CNW/ - The Aura Group announced today the launch of their proprietary MovieConnect technology across the Canadian market. The service, which allows studios to promote their films and provides easy ticketing solutions, is the first of its kind available in the country.
"Moving into Canada is part of the long-term growth strategy for MovieConnect," said David Bailey, CEO and founder of The Aura Group. "This move will enable movie studios to have a greater impact on ticket sales and further the efficacy of their advertising campaigns." Available across all Canadian provinces, users can search theater listings by radius, date and postal code or by device location for mobile campaigns. Additionally, users are able to purchase tickets via all major online ticketing services, along with other movie ticketing outlets, including independent exhibitor ticketing systems.
All MovieConnect service platforms, including MovieConnect Desktop (HTML5, Flash), MovieConnect Mobile, and the MovieConnect Facebook are included in the Canadian launch. Plans are underway to launch the exclusive MovieConnect technology throughout the United Kingdom, Europe and South America in coming years.
About The Aura Group:
Headquartered in Fullerton, California, The Aura Group is a full service interactive advertising agency. Founded in 1999, the company's talents span the breadth of digital advertising from creative concept strategy to award-winning campaign execution. The company pushes the boundaries of conventional interactive marketing to include innovative ideas and clever marketing concepts that leverage the power of digital marketing. MovieConnect, The Aura Group's exclusive movie showtimes and ticketing platform technology is one such service. Offered to film studios and advertising agencies, MovieConnect enhances any online movie banner or rich media advertisement by automatically locating a consumer's location and displaying the closest theaters and showtimes, as well as options to purchase tickets from any major online ticketing agency, all within the ad unit. Theater locations and showtimes may also be conveniently sent to any mobile device, Twitter or Facebook page. Aura Group clients who license the exclusive use of MovieConnect include major Hollywood studios, as well as search engine giants. Its commitment to develop new technologies, coupled with creative abilities and expert Flash video knowledge, has positioned itself and its clients on the cutting edge of advertising. For more information, call 877.595.2872 or visit www.theauragroup.com.
Rob Hallstrom / 714 Media
SOURCE: The Aura Group
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