TORONTO, May 4, 2015 /CNW/ - Balcony barbecue gatherings and patio parties call for a cold one, like a Moosehead Radler. Just in time for summer, Moosehead Breweries launches Moosehead Radler, a refreshing mix of our premium lager, juice, and natural flavours.
"We are proud to add Moosehead Radler to our roster of premium quality beers," said Trevor Grant, Vice President of Sales and Marketing, Moosehead Breweries. "As summer approaches, we want to offer Ontarians a refreshing choice that represents our classic Moosehead brew, with a citrus, fruity twist."
Radlers have traditionally been powering cyclists in Europe for almost a century. The term Radler translates in German to cyclist and was most popular in Bavaria. As Radlers gain popularity in Canada, Moosehead Breweries debuts one of the only Radlers with a higher alcohol by volume content, at four per cent.
Moosehead Radler is a lager blended with notes of grapefruit, lemon, and grape juice. This refreshingly different beverage is an uplifting choice for any occasion this summer such as picnics, backyard parties, city gatherings, and summer festivals. It's shareable, refreshing and not too sweet.
Moosehead Radler is available exclusively at The Beer Store for $26.95 and sold in 12 packs of 355 mL cans. Moosehead Radler will be available just in time for Victoria Day long weekend.
For more information on Moosehead Breweries, visit www.moosehead.ca.
About Moosehead Breweries
Moosehead Breweries is a Canadian leader in beer sales and marketing, representing a diverse portfolio including Moosehead Lager, Cracked Canoe and Boundary Ale as well as Samuel Adams, Twisted Tea , Magner's Irish Cider, Estrella Damm and Hop City Brewing Co. For more information on Moosehead Breweries, visit www.moosehead.ca.
SOURCE Moosehead Breweries Limited
Image with caption: "Moosehead Radler (CNW Group/Moosehead Breweries Limited)". Image available at: http://photos.newswire.ca/images/download/20150504_C6148_PHOTO_EN_15918.jpg
For further information: Amanda DiPasquale, PR Consultant, [email protected], 416 953 5400