Record Impreza sales drive best first quarter ever in company history
MISSISSAUGA, ON, April 3, 2012 /CNW/ - Subaru Canada, Inc. (SCI) is delighted to report its best March sales ever with 2,791 units sold, an increase of 3.4 percent. Year-to-date results are also up by 5.6 percent, establishing the first quarter of 2012 as SCI's best Q1 ever.
Solid Impreza sales set a new record as results rose by 45.4 percent over the same period last year. With a whopping 971 units sold this past March, it was the second-highest month of sales ever for the fun-to-drive compact car. It was also a record-breaking March for Outback with sales up 6.5 percent as Canadians purchased 693 units of the capable SUV alternative.
"I'm very pleased with our first quarter results," said Shiro Ohta, president and CEO of Subaru Canada, Inc. "I'd like to credit the collaborative strength of our dealer network as well as our award-winning lineup, which inspires confidence in terms of the value and safety offered. Subaru was recently ranked number one overall in the 2011 Canadian Automobile Dealers Association Dealer Satisfaction Index, but this is a two-way street. I appreciate the hard work involved in building the momentum needed to set a new milestone in company history. Our product-oriented approach is paying off as we are on our way to making 2012 our best year ever."
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada.
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Joe Felstein or Julie Lychak
Media Relations, Quebec Region