- Subaru Canada retails a record 9,198 units for its best sales month ever
- October sales increased 69.6 per cent compared to the same month last year
- Forester and Trailseeker had their best sales month ever
- Crosstrek, Outback and Uncharted achieved their best October ever
MISSISSAUGA, ON, Nov. 3, 2026 /CNW/ -- Subaru Canada, Inc. (SCI) achieved its best sales month ever in October, retailing a record 9,198 units. The result represents a 69.6 per cent increase compared to October 2025 and surpasses the previous all-time monthly sales record of 8,711 units, set in April 2025.
October sales also increase 69.6 per cent compared to the same month last year, adding to a strong year for Subaru Canada. Through the end of October, SCI has retailed 65,076 units year-to-date, representing a 7.5 per cent increase over the same period last year.
The Forester, a 2026 IIHS TOP SAFETY PICK + award recipient, remains the ultimate family SUV with safety, functionality, and adaptability at the core. The family-friendly Forester recorded its best sales month ever, with 2,777 units sold.
The Trailseeker recorded 251 units sold, marking its record-setting month ever and demonstrating growing demand for Subaru's newest all-electric vehicle among Canadian consumers.
The Crosstrek, Outback and Uncharted also delivered standout performances, each recording their best October ever.
The milestone reflects continued momentum across Subaru Canada's expanding lineup and sets a new benchmark for monthly sales in Canada.
"Achieving our best sales month ever is an exciting milestone for Subaru Canada and a reflection of the tremendous efforts of our dealer network across the country," said SCI Chairman, President and CEO, Yoichi Hori. "We are grateful to our dealers for their continued dedication and, most importantly, to our customers for choosing Subaru."
October 2026 | |
9,198 | Month's actual |
5,422 | Previous year (same month) |
3,776 | Difference |
69.6 % | MTD sales vs. STLY |
65,076 | 2026 YTD |
60,522 | 2025 YTD |
4,554 | Difference |
7.5 % | YTD sales vs. STLY |
9,198 | Q4 2026 |
5,422 | Q4 2025 |
3,776 | Difference |
69.6 % | Current quarter sales vs. STLY |
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly-owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 96 authorized dealers across Canada. For more Canadian information, please visit www.subaru.ca or www.pr.subaru.ca or follow Subaru Canada on social media. For global news associated with our parent company, Subaru Corporation (SBR), please visit https://www.subaru.co.jp/en/news/.
SOURCE Subaru Canada Inc.
Julie Lychak, Senior Manager, Public Relations and Sponsorships, (905) 568-4959, [email protected]; Sebastien Lajoie, PR Specialist, Quebec Region, (514) 336-0600, [email protected]
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