- First Canadian Share the Love event runs from November 23, 2026 to January 4, 2027
- Subaru Canada will donate $250 for every new Subaru vehicle sold during the campaign
- Customers can direct the donation to one of four participating national charity partners
- Subaru Canada aims to generate more than $1.5 million in donations through the inaugural campaign
MISSISSAUGA, ON, Nov. 10, 2026 /CNW/ -- Subaru Canada, Inc. (SCI) is introducing Share the Love, a new national initiative that gives Subaru customers an opportunity to support causes that matter to them simply by choosing a new Subaru.
Running from November 23, 2026 to January 4, 2027, the first-ever Canadian Share the Love event will see Subaru Canada donate $250 for every new Subaru vehicle sold during the campaign. Customers will be able to direct that donation to one of four participating national charity partners: Make-A-Wish® Canada, Humane Canada, Food Banks Canada, or the Canadian Parks and Wilderness Society (CPAWS).
The idea is simple. One vehicle purchase creates one $250 donation, and the customer decides where that support goes.
Share the Love represents a new expression of Subaru Canada's longstanding commitment to community. Over the years, SCI has supported a range of organizations and initiatives across the country, including the Subaru Wilderness Parks Canada Discovery Pass program, Ronald McDonald House Toronto and the St. John Ambulance Therapy Dog Program.
"Community has always been an important part of who we are at Subaru Canada, and Share the Love gives us a meaningful new way to build on that commitment," said SCI Chairman, President and CEO, Yoichi Hori. "It also gives our customers a direct role by allowing them to support a cause that reflects what matters to them. Together, we can make a positive difference in communities across Canada."
The inaugural Share the Love campaign brings together national organizations whose work supports a range of important causes.
Make-A-Wish Canada creates life-changing wishes for children diagnosed with critical illnesses. Wishes Are Medicine -- a vital part of a child's medical journey that helps restore strength, hope, and resilience. Research shows that prescribed wishes can improve adherence to treatment, reduce emergency room visits, and deliver lasting health benefits. Make-A-Wish Canada is part of the world's leading children's wish-granting organization, serving children in communities across Canada and in 50 countries worldwide. Over the past 43 years, Make-A-Wish Canada has granted more than 40,000 wishes, including nearly 1,700 last year alone.
Humane Canada helps animals in need. For an animal in need, love can mean a warm bed, lifesaving care, a safe place to land, or the chance to finally find a family. Since 1957, Humane Canada has brought together SPCAs, humane societies and rescue organizations across the country to improve the lives of all animals. Through Share the Love, support helps animals receive the care they need while strengthening the organizations working every day to provide safer, brighter futures.
Food Banks Canada supports a network of more than 5,500 food banks and community organizations across the country. According to Food Banks Canada, every $1 donated can provide two meals for people in need, meaning a $250 Share the Love donation can provide the equivalent of 500 meals.
The Canadian Parks and Wilderness Society (CPAWS) is Canada's only charity dedicated to protecting public lands, freshwater, and ocean. For more than 60 years, CPAWS has worked both nationally and through our regional chapters to turn conservation opportunities into parks and protected areas, helping safeguard millions of hectares of Canadian lands and waters, for nature and people.
Share the Love will be supported through Subaru retail locations, Subaru.ca, digital and social channels and other national communications throughout the campaign period. The initiative will also connect directly to Subaru Canada's Welcome to Uncommon platform through the new Welcome to Uncommon Giving message.
More than a seasonal event, Share the Love is intended to become an annual platform that reflects the values shared by Subaru Canada, its retailer network and its customers. Through the inaugural campaign, Subaru Canada aims to generate more than $1.5 million in donations for participating charities across the country.
For Subaru Canada, Share the Love is another way to support the communities its customers call home--and a natural expression of Welcome to Uncommon Giving.
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly-owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 96 authorized dealers across Canada. For more Canadian information, please visit www.subaru.ca or www.pr.subaru.ca or follow Subaru Canada on social media. For global news associated with our parent company, Subaru Corporation (SBR), please visit https://www.subaru.co.jp/en/news/.
SOURCE Subaru Canada Inc.
Julie Lychak, Senior Manager, Public Relations and Sponsorships, (905) 568-4959, [email protected]; Sebastien Lajoie, PR Specialist, Quebec Region, (514) 336-0600, [email protected]
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