New platform will help empower more than 500,000 Canadians
TORONTO, Feb. 23, 2015 /CNW/ - Today, Canadian basketball legend and 8-time NBA All-star Steve Nash joined Tangerine at a media event to unveil a new sponsorship and community investment platform. The new platform, #BrightWayForward, is rooted in the belief that building up confident, optimistic individuals who take positive action in their lives will help form the backbone of strong communities. Tangerine will support programs that inspire self-esteem, teamwork and leadership and encourage a sense of belonging and acceptance – essential ingredients to creating a bright way forward today and tomorrow.
Through #BrightWayForward, Tangerine will partner with Canada Basketball and Steve Nash Youth Basketball, as well as a number of charitable organizations that empower Canadians through their incredible work and programs in communities across the country.
"Tangerine's purpose is to help Canadians live better lives so our new sponsorship and community investment platform, #BrightWayForward, fits really well. Our recent transition to Tangerine provided an opportunity to highlight a new, exciting direction for us in this area, while building on our longstanding legacy of giving back to communities across Canada," says Peter Aceto, President and CEO of Tangerine. "We are honoured to be working with Canadian superstar Steve Nash, as well as a number of highly respected partners and charitable organizations, to bring this program to life across the country."
Tangerine's #BrightWayForward will support charitable organizations from across Canada that empower Canadians by helping them unlock their potential. To help kick off the program, Tangerine is working with the United Way Toronto and the following community organizations to help make a difference:
- ACCES Employment - empowers job seekers from diverse backgrounds who are facing barriers to employment.
- FoodShare - advocates for equal access to healthy food; works with schools and communities to deliver healthy food and food education.
- UNITY Charity - uses the arts to empower youth with the confidence and skills for success.
- YMCA of Greater Toronto - focuses on providing every individual in the community with opportunities for personal growth, community involvement and leadership.
- Youth Without Shelter - an emergency residence and referral agency that provides homeless youth aged 16-24 with empowering support programs in a safe environment.
Canada Basketball and Steve Nash
In addition to donating time and money to the organizations above, Tangerine employees will work with Canada Basketball and Steve Nash Youth Basketball to provide young people from all backgrounds with the opportunity to learn new skills, build self-confidence, practice teamwork and leadership, and gain a sense of belonging and acceptance.
"Tangerine's support will help us provide skills, teamwork and leadership coaching to more than 15,000 kids in communities across Canada," said Steve Nash, a two-time NBA MVP who also acts as General Manager of Canada's senior men's national basketball team. "By teaming up with Canada Basketball and all of these incredible charities, there's no doubt #BrightWayForward will help inspire and make a positive difference in the lives of countless Canadians."
Through its work with these respected organizations, Tangerine hopes to leverage the optimism and inclusiveness that Canadians are known for to create a positive impact today, while also inspiring others to get involved tomorrow - creating momentum that will empower people for years to come.
To learn more about Tangerine's sponsorship and community investment activities, please visit brightwayforward.ca.
Tangerine is a direct bank that delivers simplified everyday banking to Canadians. With more than 1.9 million clients and close to $38 billion in total assets, we are Canada's leading direct bank. Tangerine offers banking that is flexible and accessible, products and services that are innovative, fair fees, and award-winning client service. From no-fee daily chequing and high-interest savings accounts, GICs, RSPs, TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products Canadians need. With over 1,000 employees in Canada, our presence extends beyond our website and Mobile Banking app to our 24/7 Contact Centres and our Café locations. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was acquired by Scotiabank, and operates independently as a wholly-owned subsidiary. For more information, visit tangerine.ca
The 'Tangerine' trademarks are owned by The Bank of Nova Scotia and used under license.
Image with caption: "Tangerine President and CEO, Peter Aceto is joined by Canadian basketball legend Steve Nash and partners - Canada Basketball, Unity Charity, United Way of Toronto, ACCES Employment, YMCA of Greater Toronto, Youth Without Shelter and FoodShare - at the launch of #BrightWayForward. (CNW Group/Tangerine)". Image available at: http://photos.newswire.ca/images/download/20150223_C6694_PHOTO_EN_12451.jpg
For further information: Cayley Kochel, Tangerine, 416-497-5157 ext. 4013, [email protected]