1,000 Canadians can sign up to receive 2013 holiday red cups before they
launch in-store, November 2nd
TORONTO, Oct. 16, 2013 /CNW/ - For many Canadians the arrival of
Starbucks iconic red cup is the symbolic start to festive season. This
year, for the first time ever, Starbucks Canada has reserved 1,000 red
cups that will be made exclusively available for Canadian fans to
pre-order and receive before they become widely available in stores.
Newly designed, and only available in a limited quantity before they
officially arrive in stores November 2, this year marks the first time
Starbucks Canada has made holiday red cups available for pre-order
shipment before its annual holiday launch date. Beginning today and
running until October 19th, Canadians can visit www.starbucksredcups.ca to register to receive one of only 1,000 Starbucks® red cups to be
shipped to homes before they're available in stores.
"Each year, the day our holiday red cups launch, we see a flurry of
excitement online and in-store from Canadian Starbucks fans," says
Richard Burjaw, vice-president, marketing, Starbucks Canada. "That's
why we're so excited to be able to share this year's Starbucks® red cup
with a number of Canadians, making them amongst the first to receive
this year's cups before they become widely available. It's just one of
the ways we want to celebrate the excitement our Canadian fans have for
the holidays at Starbucks."
There are 250 Starbucks® 2013 holiday red cups available each day for
four days starting October 16, 2013, until October 19, 2013. Ordering
will open each day at 12:00PM Eastern Standard Time and will close once
the daily 250 maximum is reached.
The Starbucks® 2013 holiday red cups will officially arrive in stores on
November 2nd and will be joined by returning Starbucks® handcrafted holiday
beverages, including: Starbucks® Peppermint Mocha Latte, Starbucks®
Caramel Brûlé Latte, Starbucks® Gingerbread Latte and Starbucks® Eggnog
Latte. Customers will also find Starbucks seasonal packaged coffee and
iconic holiday food favourites, plus an assortment of holiday gifts for
virtually anyone on your list.
For more information about Starbucks® red cup pre-order and full offer
terms, please visit www.starbucksredcups.ca. Follow us on twitter @StarbucksCanada and use the hashtag #sharejoy.
For information about Starbucks Canada, visit www.starbucks.ca.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company
is the premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the
experience, please visit us in our stores or online at www.starbucksstore.ca.
Image with caption: "Starbucks Launches Exclusive Canadian Red Cup Pre-Order (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20131016_C4098_PHOTO_EN_32083.jpg
SOURCE: Starbucks Coffee Canada
For further information:
For further information or high-res images, please contact:
Sarah Marinelli, Edelman
Carly Suppa, Starbucks Canada