SonyLIV partners with QYOU Media to launch 'The Q India'
May 14, 2019, 03:00 ET
Signals move towards India's rapidly growing internet and broadband user base expected to reach over 800 Million by 2021
TORONTO and LOS ANGELES, May 14, 2019 /CNW/ - QYOU Media Inc (TSXV: QYOU; OTCQB: QYOUF) has announced that it has partnered with SonyLIV, India's leading OTT platform, to bring The Q India's 24/7 linear stream of digital first content to Indian homes. SonyLIV customers can now enjoy expertly curated digital-first premium content from 'The Q India', featuring the most talented and popular influencers in the region.
India is expected to become the second largest video-viewing audience globally according to the Federation of Indian Chambers of Commerce and Industry with the growth of Internet users estimated to reach 829 Million by 2021. The digital video market in India is growing at a rapid pace and is expected to exceed 500 million by the year 2020.* SonyLIV represents one of the fastest growing OTT services in the country with reported 7X consumption growth in the last year. For Q India, this marks another distribution win in the region and demonstrates the growing appetite for premium digital-first content.
Uday Sodhi, Business Head – Digital, Sony Pictures Networks India said: "Young India forms a critical part of our audience and it's imperative that our programming offering is in line with their consumption habits and programming preferences. Being a leading VOD platform in India, we understand our viewers' needs and provide them with a wide array of content across sports, general entertainment, live TV channels, premium English shows, web originals and much more. We are incredibly excited to associate with 'The Q India' to bring the most disruptive online video trends to our programming line-up."
Sunder Aaron, General Manager and Co-Founder of The Q India comments: "Seeking out exciting premium digital content is second nature to Young India, but for a long time there has been a gap in the market for a youth orientated service that can be easily accessed alongside other programming, such as live sports. We launched The Q India to address this need, and in just a couple of years we are already available across broadcast TV and mobile reaching over 300 million viewers. We are thrilled that SonyLIV recognizes 'The Q India' as an important partner who can help them deliver an OTT service that remains relevant to Young Indians by providing them with the very best digital content from the region's most talented influencers."
*Sony liv state_of_digital_entertainment_2018 from Social Samosa
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that curates and packages premium content from leading digital video creators for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU's millennial and Gen Z-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reaches more than 500 million people around the world.
The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at Young Indians. The service has established content partnerships that include some of the most influential and prolific digital content creators in India and popular web-series such as; Official Chuckyagiri, What The Folks and Miss Malini as well as programming from leading digital production houses in India, including: 101 India, Pocket Aces, Culture Machine & Nirvana Digital
About SonyLIV
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover over 23 years of rich content from the network channels of Sony Pictures Networks India. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, food and fitness.
With 107 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India's first-ever original show exclusively for the online platform. Streaming the biggest football tournament, the 2018 FIFA World Cup Russia on SonyLIV made it the most preferred online destination for football fans. SonyLIV also live streamed the India tour of South Africa, India tour of England and the India tour of Australia in 2018. It is the home for the biggest football leagues like UEFA Champions League, UEFA Europa League, La Liga and more.
SonyLIV has TVF content like Tripling Season 1 and 2. It also has American entertainment giant Lionsgate Play's top-rated shows on the platform. SonyLIV has a host of award-winning English content with award-winning shows like The Good Doctor, Mr. Mercedes, Damages, Counterpart and The Handmaid's Tale.
www.sonyliv.com
SOURCE QYOU Media Inc.
For further information: Zoe Mumba, Platform Communications - for QYOU Media, +44 (0) 207 486 4900, [email protected]; Jeff Walker, Investor Relations - for The QYOU, + 1 403 221 0915, [email protected]; Sneha Iyer, Marketing Manager for SonyLIV, +91 9833 933390, [email protected]