World Leader in Home Beverage Carbonation Systems is Front-Runner in Total Global Volume Consumption as Customers Continue to Sparkle their Own Water
TORONTO, March 2, 2015 /CNW/ - SodaStream International Ltd. (Nasdaq: SODA), the leading global manufacturer and distributor of sparkling water makers, is ringing in a fresh finding: it is now the world leader in total volume consumption of sparkling water.
The finding was discovered upon comparing a 2014 Research Report from Canadean (a leading market research provider to the beverage industry) which tracks global packaged sparkling water volume consumption, with company data.
SodaStream users worldwide consumed over 700 Million litres of unflavoured sparkling water, well ahead of the next largest brands: Singha (558 Million litres), San Pellegrino (480 Million litres), and Perrier (412 Million litres), according to Canadean.
"We are thrilled that Canadean's data validates SodaStream as the #1 sparkling water brand in the world and that consumers are responding well to our commitment to providing delicious sparkling water at the touch of a button," said Daniel Birnbaum, CEO of SodaStream. "But this is only a milestone on our path to changing the way consumers around the world hydrate by drinking more water and fewer high-calorie, processed beverages."
SodaStream Sparkling Water Makers turn regular water into sparkling and flavoured sparkling water in seconds. Recent surveys in the U.S. and U.K. have found that those with a SodaStream in the home, consume 43 percent more water and water-based drinks, than those without one2.
To learn more about SodaStream, please visit: SodaStream.ca
SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into better-for-you sparkling water and flavoured sparkling water. Sparkling water makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. All products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, SodaStream products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 65,000 retail stores in 45 countries around the world. www.sodastream.ca.
1Canadean Research Report Nov. 2014: Based on Latest Full Year Sparkling & Carbonated Water Global Data 2013.
2Toluna, a leading market research firm, conducted the survey online with 3,680 nationally representative U.S. adults ages 18+ between November 2 – November 8, 2014.
SOURCE SodaStream Canada
Image with caption: "SodaStream® - water made exciting (CNW Group/SodaStream Canada)". Image available at: http://photos.newswire.ca/images/download/20150302_C8026_PHOTO_EN_12610.jpg
For further information: Media Contact: Tess Morgan, The Mint Agency, (416) 923-6468 / [email protected]