SodaStream Canada Challenges Canadians to Drink Up

Only 56 per cent of Canadians surveyed think they drink enough water each day

TORONTO, Nov. 3, 2014 /CNW/ - SodaStream Canada today announced the SodaStream Drink Water Better Challenge, encouraging Canadians to increase their water intake by swapping out their regular beverages for pure sparkling water made with SodaStream.

The SodaStream Drink Water Better Challenge was launched in response to a recent survey conducted by Leger Marketing about Canadians' water consumption.  The survey of 1,545 people found that Canadians feel they are not drinking enough water. In fact, 52 per cent consume less than five glasses per day on average, and 44 per cent agree that that's not enough.

"Because of water's many health benefits, it is important for Canadians to want to drink more water" says Hélène Charlebois, Registered Dietitian and founder of HC Nutrition Consulting & Wellness. "Some of the many benefits include: regulating body temperature and preventing dehydration, carrying nutrients via the blood to all body parts, getting rid of the body's waste and regulating the bowels, promoting healthy skin and kidneys, and providing a general feeling of wellbeing and balance. I encourage my patients to reap the benefits of water and find easy solutions to drink more."

Other key findings from the survey include:

• 86 per cent of Canadians (90 per cent men and 82 per cent women) are aware of the amount of water they should be drinking per day, yet only 56 per cent think they drink enough
• 47 per cent would rather drink something else other than water
• 46 per cent say they could be more inclined to consume more water if it was more fun or tasted better
• Women are 30 per cent more likely to drink flavoured sparkling water
• 18-34 year olds claim to drink eight glasses of water or more per day; with older Canadians consuming less

With a simple press on a SodaStream machine, you can transform ordinary water into fresh sparkling water and flavoured sparkling water in seconds.  With SodaStream, you can make water more exciting, so you will drink more water! With SodaStream FREE, a new line of flavours, Canadians have the ability to customize their beverage and enjoy all the benefits of optimal water consumption without any artificial sweeteners, colours, flavours or preservatives.  SodaStream regular flavours also contain a fraction of the calories, sugar and sodium of other soft drinks.

"Water can be fun and flavourful!" says Susie Macrae, Director of Marketing at SodaStream Canada. "SodaStream is committed to providing Canadians with easy solutions to help them increase their water intake and make it a part of their healthy lifestyle."

To join the SodaStream Drink Water Better Challenge, consumers are encouraged to join the conversation online and share their experience using #SodaStreamChallenge. To learn more about SodaStream as a helpful solution to a healthier lifestyle and an easy way to drink more water, visit: www.discoversodastream.ca

ABOUT THE SODASTREAM CANADA WATER CONSUMPTION SURVEY
Data was collected between October 9, 2014 and October 17, 2014, by Leger Marketing. Participants were Leger research panelists, selected to meet sample specifications (between ages of 18 and 55).  

ABOUT SODASTREAM
SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. All products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, SodaStream products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 65,000 retail stores in 45 countries around the world.

Image with caption: "SodaStream Canada commissioned a survey revealing that more than 50 per cent of Canadians consume less than five glasses of water per day on average. SodaStream Canada is challenging Canadians to drink up by swapping out their regular beverages for pure sparkling water. (CNW Group/SodaStream Canada)". Image available at: http://photos.newswire.ca/images/download/20141103_C5549_PHOTO_EN_7406.jpg

SOURCE: SodaStream Canada

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